The DOI matches its Crossref record; 76 of the 76 references it cites were found in a registry or an index.
The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective
Abstract
Abstract Grounded in Bandura’s (2001) social cognitive theory of mass communication and Giles' (2002) model of parasocial relationship (PSR) development, the current research examines how a viewer's wishful identification with an online video game streaming personality and emotional engagement with other viewers lead to behavioral loyalty through PSR with their favorite live-streamer. To test the proposed mediation model, the researchers conducted a survey using a representative sample drawn from a national panel of a professional survey firm in South Korea. Results of a mediation analysis employing structural equation modeling reveal that both wishful identification and emotional engagement have indirect effects on behavioral loyalty through PSR. Put another way, a viewer's likeliness to continue viewing a live-streaming game increase as the viewer develops stronger PSR. The current research also demonstrates that wishful identification and engagement with others/streamers develop into PSR, as suggested by Giles' PSR development model.
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Cites
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Cited by
Lo, P.-S., Dwivedi, Y. K., Wei-Han Tan, G., Ooi, K.-B., Cheng-Xi Aw, E., & Metri, B. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.04.013 · Cited by 396
Li, X., & Liu, Q. (2020) · Journal of Medical Internet Research · doi:10.2196/19684 · Cited by 319
Cheung, M. L., Leung, W. K. S., Aw, E. C.-X., & Koay, K. Y. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.102940 · Cited by 269
Live streams on twitch help viewers cope with difficult periods in life.
de Wit, J., van der Kraan, A., & Theeuwes, J. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.586975 · Cited by 81
Zhong, Y., Zhang, Y., Luo, M., Wei, J., Liao, S., Tan, K.-L., & Yap, S. S.-N. (2022) · Young Consumers · doi:10.1108/yc-08-2021-1367 · Cited by 66
Metadata
- Authors
- Lim, J. S., Choe, M.-J., Zhang, J., & Noh, G.-Y.
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2020-07
- Volume
- 108
- Pages
- 106327
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W3009335864
- Cited by
- 403
- References
- 76
- FWCI
- 60.81
- Type
- journal article
- Language
- en
- Open access
- closed
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- Lim, J. S., Choe, M.-J., Zhang, J., & Noh, G.-Y. (2020). The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2020.106327
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
