Is digital transformation the Deus ex Machina towards sustainability transition of the European SMEs?
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The 2030 Digital Compass aligned with the European Green Deal prioritize transparency through the digital transformation of the European SMEs paving the way to a more sustainable production paradigm. Thus, a twin transition is in motion facilitated by the New Industrial Strategy supporting the adoption of green business strategies across industrial ecosystems. This paper investigates whether the digital transformation and the decision to participate in public procurement as a transparent external funding source support adoption of business actions fostering sustainability transition. Data over more than 20,000 SMEs in the EU-28 over the period 2015–2019 complemented by country-specific attributes towards sustainability and institutional business environment are combined. Econometric results indicate that digital transformation fosters sustainability transition. Although participation in public tenders exerts a positive and systematic effect on the adoption of a sustainability supporting strategy, the two decisions appear independent indicating that SMEs are determined to shift the production paradigm irrespectively. Business operational problems affect but not deter sustainability transition. Business corruption in countries of low levels of sustainability impedes sustainable business actions, yet evidence favors higher transparency. The latter highlights the necessity towards building a coherent although adaptable institutional framework. This study contributes to SDGs 7, 12, 13 and 16.
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Digital innovation supports the transition to SME sustainability, and public procurement is an external factor that can facilitate funding and adoption of sustainable strategies.
“digital Innovationinnovation in supporting the transition to SME sustainability and highlighting the importance of public procurement as an external factor that can facilitate funding and adoption of sustainable strategies.”
From Innovation as A Driver of SMEs Sustainability: A Systematic Review of the Literature (2025) · cites this paper as Chatzistamoulou, 2023
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Innovative Sustainability Strategies and the Role of Digital Transformation in Organisations
Arantes, L., & Ferreira, J. J. (2025) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.3123 · Cited by 18 · see citing works
Innovation as A Driver of SMEs Sustainability: A Systematic Review of the Literature
Latifannisa, N., Wardi, Y., & Marwan (2025) · BASKARA: Journal of Business and Entrepreneurship · doi:10.54268/baskara.v7i2.26926
- Authors
- Chatzistamoulou, N.
- Affiliations
- University of Patras (GR)
- Corresponding author
- Chatzistamoulou, Nikos
- Venue
- Ecological Economics
- Publisher
- Elsevier BV
- Published
- 2023-04
- Volume
- 206
- Pages
- 107739
- ISSN
- 0921-8009 (ISSN-L)
- OpenAlex
- W4315926617
- Cited by
- 122
- References
- 2
- Citations by year
- 2026: 18 · 2025: 49 · 2024: 38 · 2023: 17
- FWCI
- 26.31
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Ecological Economics (publishedVersion, cc-by-nc-nd)
- RePEc: Research Papers in Economics (submittedVersion)
- Social Science Open Access Repository (GESIS – Leibniz Institute for the Social Sciences) (submittedVersion, cc-by-nc-nd)
- Funders
- Hellenic Foundation for Research and Innovation (01216)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Economy and Transformation
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Sustainability and Innovation in Business
- Keywords
- digital transformation, sustainability transitions, small and medium-sized enterprises, public procurement, green business strategy, transparency, corporate corruption, European Green Deal, sustainable production, European SMEs
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