Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Number of likes is significantly positively affected by calls to action in brand messages.
“Schultz (2017) found that number of likes is significantly positively affected by calls to action in brand messages.”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Schultz (2017)
Cites
Understanding customer experience throughout the customer journey
Lemon, K. N., & Verhoef, P. C. (2016) · Journal of Marketing · doi:10.1509/jm.15.0420 · Cited by 5,765 · see citing works
Customer engagement behavior: Theoretical foundations and research directions
van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research · doi:10.1177/1094670510375599 · Cited by 3,536 · see citing works
Undervalued or overvalued customers: Capturing total customer engagement value
Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research · doi:10.1177/1094670510375602 · Cited by 1,382 · see citing works
Factors influencing popularity of branded content in Facebook fan pages
Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014) · European Management Journal · doi:10.1016/j.emj.2014.05.001 · Cited by 557 · see citing works
Intention to purchase on social commerce websites across cultures: A cross-regional study
Ng, C. S.-P. (2013) · Information & Management · doi:10.1016/j.im.2013.08.002 · Cited by 435 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Gross, J., & von Wangenheim, F. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2123724 · Cited by 88 · see citing works
“For example, Schultz (2017) found that number of likes is significantly positively affected by calls to action in brand messages.”
Background
- Authors
- Schultz, C. D.
- Affiliations
- FernUniversität in Hagen (DE)
- Corresponding author
- Schultz, Carsten D.
- ORCID
- Schultz, Carsten D.
- Venue
- Electronic Commerce Research and Applications
- Publisher
- Elsevier BV
- Published
- 2017-11
- Volume
- 26
- Pages
- 23-34
- ISSN
- 1567-4223 (ISSN-L)
- OpenAlex
- W2759735107
- Cited by
- 191
- References
- 5
- Citations by year
- 2026: 13 · 2025: 16 · 2024: 28 · 2023: 20 · 2022: 37 · 2021: 31 · 2020: 19 · 2019: 22 · 2018: 5
- FWCI
- 32.20
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Electronic Commerce Research and Applications (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- customer engagement, brand posts, vividness, interactivity, publication timing, social interaction, industry differences
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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