Factors influencing popularity of branded content in Facebook fan pages

Sabate, Ferran; Berbegal-Mirabent, Jasmina; Cañabate, Antonio; Lebherz, Philipp R.

doi:10.1016/j.emj.2014.05.001

Cited by 557Digital Marketing and Social MediaMarketing and Advertising StrategiesMedia and Digital Communication

Factors influencing popularity of branded content in Facebook fan pages

Open access

Sabate, Ferran, Berbegal-Mirabent, Jasmina, Cañabate, Antonio, Lebherz, Philipp R.·2014·European Management Journal

DOI 10.1016/j.emj.2014.05.001

Open this paper in CoChat — free account

Integrity signals

Registry

Crossref · 10.1016/j.emj.2014.05.001

Cites

57 of 57 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Previous research suggests that hedonic value can have an impact on post interaction and popularity.
“Previous research suggest that hedonic value can have an impact on post interaction and popularity (De Vries, Gensler, and Leeflang 2012;Hughes, Swaminathan, and Brooks 2019;Sabate et al. 2014).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Sabate et al. 2014
Vividness positively affects interaction with brand posts.
“Sabate et al. (2014) found that vividness positively affects interaction with brand posts.”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Sabate et al. (2014)
Post characteristics have been found to affect engagement.
“In line with this, post characteristics have been found to affect engagement (De Vries, Gensler, and Leeflang 2017; Sabate et al. 2014).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Sabate et al. 2014

Organizational Information Requirements, Media Richness and Structural Design
Daft, R. L., & Lengel, R. H. (1986) · Management Science · doi:10.1287/mnsc.32.5.554 · Cited by 9,868 · see citing works
Regression Diagnostics -- Identifying Influential Data and Sources of Collinearity
Beaumont, C. D., Belsley, D. A., Kuh, E., & Welsch, R. E. (1981) · Journal of the Operational Research Society · doi:10.2307/2581267 · Cited by 6,362 · see citing works
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003 · see citing works
Social media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111 · cited 1× · see citing works
“…shaping new forms in which people communicate, make decisions, socialize, collaborate, learn, entertain themselves, interact with each other or even do their shopping (Constantinides & Fountain, 2008; Hanna, Rohm, & Crittenden, 2011; Hansen, Schneiderman, & Smith, 2011; Mangold & Faulds, 2009).”
Background
Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research
Buhalis, D., & Law, R. (2008) · Tourism Management · doi:10.1016/j.tourman.2008.01.005 · Cited by 3,823 · see citing works
Role of social media in online travel information search
Xiang, Z., & Ulrike Gretzel, B. (2009) · Tourism Management · doi:10.1016/j.tourman.2009.02.016 · Cited by 3,464 · see citing works
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Trusov, M., Bucklin, R. E., & Pauwels, K. H. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.5.90 · Cited by 2,453 · see citing works
A social influence model of consumer participation in network- and small-group-based virtual communities
Dholakia, U. M., Bagozzi, R. P., & Klein, L. R. (2004) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2003.12.004 · Cited by 2,243 · see citing works
Logistic Regression Using the SAS System : Theory and Application
Allison, P. D. (1999) · Cited by 2,087 · see citing works
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.003 · Cited by 2,060 · see citing works
Word of mouth communication within online communities: conceptualizing the online social network
Brown, J., Broderick, A. J., & Lee, N. (2007) · Journal of Interactive Marketing · doi:10.1002/dir.20082 · Cited by 1,661 · see citing works
We’re all connected: The power of the social media ecosystem
Hanna, R. C., Rohm, A. J., & Crittenden, V. L. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.007 · Cited by 1,659 · see citing works
Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities
(2014) · Cited by 1,486 · see citing works
Customer engagement, buyer‐seller relationships, and social media
Sashi, C. M. (2012) · Management Decision · doi:10.1108/00251741211203551 · Cited by 1,440 · see citing works
The Impact of New Media on Customer Relationships
Hennig‐Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010) · Journal of Service Research · doi:10.1177/1094670510375460 · Cited by 1,430 · see citing works
The impact of online user reviews on hotel room sales
Ye, Q., Law, R., & Gu, B. (2008) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2008.06.011 · Cited by 1,291 · see citing works
The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry
Duan, W., Gu, B., & Whinston, A. B. (2008) · Journal of Retailing · doi:10.1016/j.jretai.2008.04.005 · Cited by 1,226 · see citing works
Want to be Retweeted? Large Scale Analytics on Factors Impacting Retweet in Twitter Network
Suh, B., Hong, L., Pirolli, P. L. T., & Ed, H. (2010) · doi:10.1109/socialcom.2010.33 · Cited by 1,183 · see citing works
How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
Smith, A. N., Fischer, E., & Yongjian, C. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.002 · Cited by 1,044 · see citing works
Analyzing Social Media Networks with NodeXL: Insights from a Connected World
Hansen, D. L., Shneiderman, B., & Smith, M. A. (2010) · Cited by 997 · see citing works
Web 2.0: Conceptual foundations and marketing issues
Constantinides, E., & Fountain, S. J. (2008) · Journal of Direct Data and Digital Marketing Practice · doi:10.1057/palgrave.dddmp.4350098 · Cited by 993 · see citing works
Online engagement factors on Facebook brand pages
Cvijikj, I. P., & Michahelles, F. (2013) · Social Network Analysis and Mining · doi:10.1007/s13278-013-0098-8 · Cited by 806 · see citing works
Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?
Fischer, E. M., & Reuber, A. R. (2010) · Journal of Business Venturing · doi:10.1016/j.jbusvent.2010.09.002 · Cited by 790 · see citing works
Social Network Data Analytics
Aggarwal, C. C. (2011) · Springer eBooks · doi:10.1007/978-1-4419-8462-3 · Cited by 785 · see citing works
The uninvited brand
Fournier, S. M., & Avery, J. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.001 · Cited by 717 · see citing works
Interactivity and vividness effects on social presence and involvement with a web-based advertisement
Fortin, D. R., & Dholakia, R. R. (2003) · Journal of Business Research · doi:10.1016/s0148-2963(03)00106-1 · Cited by 659 · see citing works
Predicting popular messages in Twitter
Hong, L., Dan, O., & Davison, B. D. (2011) · doi:10.1145/1963192.1963222 · Cited by 579 · see citing works
1 Rhythms of social interaction: messaging within a massive online networkPreprint
Golder, S. A., Wilkinson, D. M., & Huberman, B. A. (2006) · Cited by 539 · see citing works
Does Chatter Matter? The Impact of User-Generated Content on Music Sales
Dhar, V., & Chang, E. A. (2009) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2009.07.004 · Cited by 508 · see citing works
From Generic to Branded: A Model of Spillover in Paid Search Advertising
Rutz, O. J., & Bucklin, R. E. (2011) · Journal of Marketing Research · doi:10.1509/jmkr.48.1.87 · Cited by 360 · see citing works
Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, C. R., & Kaikati, A. M. (2012) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2012.06.002 · Cited by 330 · see citing works
Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Sterne, J. (2010) · Cited by 243 · see citing works
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, S., Goldenberg, J., & Chattopadhyay, A. (2011) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2010.11.003 · Cited by 236 · see citing works
Advertising 2.0: social media marketing in a Web 2.0 world
(2009) · Choice Reviews Online · doi:10.5860/choice.46-4549 · Cited by 232 · see citing works
“Gesundheit! Modeling Contagion through Facebook News Feed.”
Sun, E., Rosenn, I., Marlow, C., & Lento, T. (2009) · Proceedings of the International AAAI Conference on Web and Social Media · doi:10.1609/icwsm.v3i1.13947 · Cited by 218 · see citing works
Data Mining in Social Media
Barbier, G., & Liu, H. (2011) · Springer eBooks · doi:10.1007/978-1-4419-8462-3_12 · Cited by 215 · see citing works
Marketing to postmodern consumers: introducing the internet chameleon
Simmons, G. (2008) · European Journal of Marketing · doi:10.1108/03090560810852940 · Cited by 213 · see citing works
Successful customer value management: Key lessons and emerging trends
Verhoef, P. C., & Lemon, K. N. (2012) · European Management Journal · doi:10.1016/j.emj.2012.08.001 · Cited by 184 · see citing works
Marketing Communications: Integrating Offline and Online with Social Media
Smith, P., & Zook, Z. (2011) · Cited by 169 · see citing works
Determinants of Internet Advertising Effectiveness: An Empirical Study
Baltas, G. (2003) · International Journal of Market Research · doi:10.1177/147078530304500403 · Cited by 167 · see citing works
Social Media Marketing
Hettler, U. (2010) · Oldenbourg Wissenschaftsverlag eBooks · doi:10.1524/9783486719581 · Cited by 136 · see citing works
Content or context: Which matters more in information processing on microblogging sites
Zhang, L., Peng, T., Zhang, Y.-P., Wang, X.-H., & Zhu, J. J. H. (2013) · Computers in Human Behavior · doi:10.1016/j.chb.2013.10.031 · Cited by 125 · see citing works
Regression Diagnostics: Identifying Influential Data and Sources of Collinearity.
Muir, W. W., Belsley, D. A., Kuh, E., & Welsch, R. E. (1981) · Journal of the Royal Statistical Society Series A (General) · doi:10.2307/2981802 · Cited by 92 · see citing works
Communities and Technologies 2007
Steinfield, C. W., Contractor, N., Ackerman, M. S., & Pentland, B. T. (2007) · Springer eBooks · doi:10.1007/978-1-84628-905-7 · Cited by 86 · see citing works
Debunking four myths about employee silence.
Detert, J. R., Burris, E. R., & Harrison, D. A. (2010) · PubMed · Cited by 85 · see citing works
The new rules of marketing and pr: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
Scott, D. (2007) · John Wiley & Sons, Inc. eBooks · Cited by 78 · see citing works
Proceedings of the 20th international conference companion on World wide web
(2011) · doi:10.1145/1963192 · Cited by 78 · see citing works
2010 IEEE Second International Conference on Social Computing
(2010) · doi:10.1109/socialcom17735.2010 · Cited by 69 · see citing works
Text Mining in Social Networks
Aggarwal, C. C., & Wang, H. (2011) · Springer eBooks · doi:10.1007/978-1-4419-8462-3_13 · Cited by 62 · see citing works
A Case Study of the Effects of Moderator Posts within a Facebook Brand Page
Cvijikj, I. P., & Michahelles, F. (2011) · Lecture notes in computer science · doi:10.1007/978-3-642-24704-0_21 · Cited by 48 · see citing works
The Impact of E-Media on Customer Purchase Intention
Mehmood Rehmani, & Ishfaq, M. (2011) · International Journal of Advanced Computer Science and Applications · doi:10.14569/ijacsa.2011.020317 · Cited by 40 · see citing works
Factors influencing a student's decision to pursue a communications degree in Spain
Sánchez, J. S. (2012) · Intangible Capital · doi:10.3926/ic.277 · Cited by 29 · see citing works
Social Media Modeling and Computing
Hoi, S. C. H., King, I., Jin, R., Xu, D., Boll, S., & Luo, J. (2011) · Springer eBooks · doi:10.1007/978-0-85729-436-4 · Cited by 16 · see citing works
Mechanism Design for Incentivizing Social Media Contributions
Singh, V. K., Jain, R., & Kankanhalli, M. (2011) · Springer eBooks · doi:10.1007/978-0-85729-436-4_6 · Cited by 9 · see citing works
SEO strategies in booksellers sector
Sabaté, F., Berbegal‐Mirabent, J., Consolación, C., & Cañabate, A. (2009) · Intangible Capital · doi:10.3926/ic.129 · Cited by 5 · see citing works
Self-citation
Uso de estrategias de comunicación en internet de las agencias de viaje españolas
Sabaté, F., Cañabate, A., Velarde-Iturralde, M.-A., & Griñón-Barceló, R. (2010) · El Profesional de la Informacion · doi:10.3145/epi.2010.mar.05 · Cited by 4 · see citing works
Self-citation
Use of internet promotion strategies by the Spanish travel agencies
Sabaté, F., Cañabate, A., Velarde-Iturralde, M.-A., & Griñón-Barceló, R. (2010) · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) · Cited by 1 · see citing works
Self-citation

Flagged first, then by citations

1 of the 58 references couldn’t be matched to a known paper.

Sorted by citations

A Topic Modeling Comparison Between LDA, NMF, Top2Vec, and BERTopic to Demystify Twitter Posts
Egger, R., & Yu, J. (2022) · Frontiers in Sociology · doi:10.3389/fsoc.2022.886498 · Cited by 988 · see citing works
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior
Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2021) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2020.05.001 · Cited by 618 · see citing works
Consumer behavior in social commerce: A literature review
Zhang, K. Z. K., & Benyoucef, M. (2016) · Decision Support Systems · doi:10.1016/j.dss.2016.04.001 · Cited by 631 · see citing works
Social media? It's serious! Understanding the dark side of social media
Baccarella, C. V., Wagner, T. F., Kietzmann, J., & McCarthy, I. P. (2018) · European Management Journal · doi:10.1016/j.emj.2018.07.002 · Cited by 504 · see citing works
Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations
Mariani, M. M., Felice, M. D., & Mura, M. (2016) · Tourism Management · doi:10.1016/j.tourman.2015.12.008 · Cited by 372 · see citing works
Influence of Facebook brand-page posts on online engagement
Luarn, P., Lin, Y.-F., & Chiu, Y.-P. (2015) · Online Information Review · doi:10.1108/oir-01-2015-0029 · Cited by 370 · see citing works
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
Lim, R. E., & Lee, S. Y. (2023) · Computers in Human Behavior · doi:10.1016/j.chb.2023.107897 · Cited by 276 · see citing works
The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing
Jaakonmäki, R., Müller, O., & Brocke, J. V. (2017) · Hawaii International Conference on System Sciences (HICSS) · doi:10.24251/hicss.2017.136 · Cited by 240 · see citing works
Use of Social Media Platforms among Adults in the United States—Behavior on Social Media
Hruška, J., & Marešová, P. (2020) · Societies · doi:10.3390/soc10010027 · Cited by 234 · see citing works
Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Abbasi, A. Z., Tsiotsou, R. H., Hussain, K., Rather, R. A., & Ting, D. H. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103231 · Cited by 256 · see citing works
Message content features and social media engagement: evidence from the media industry
Moran, G., Muzellec, L., & Johnson, D. S. (2019) · Journal of Product & Brand Management · doi:10.1108/jpbm-09-2018-2014 · Cited by 224 · see citing works
Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement
Gavilanes, J. M., Flatten, T., & Brettel, M. (2018) · Journal of Advertising · doi:10.1080/00913367.2017.1405751 · Cited by 212 · see citing works
Quality of Information in Gallstone Disease Videos on TikTok: Cross-sectional Study
Sun, F., Zheng, S., & Wu, J. (2023) · Journal of Medical Internet Research · doi:10.2196/39162 · Cited by 215 · see citing works
Conceptualising and measuring social media engagement: A systematic literature review
Trunfio, M., & Rossi, S. (2021) · Italian Journal of Marketing · doi:10.1007/s43039-021-00035-8 · Cited by 270 · see citing works
Content strategies and audience response on Facebook brand pages
Tafesse, W. (2015) · Marketing Intelligence & Planning · doi:10.1108/mip-07-2014-0135 · Cited by 168 · see citing works
Coloring the destination: The role of color psychology on Instagram
Yu, J., Xie, S. Y., & Wen, J. (2020) · Tourism Management · doi:10.1016/j.tourman.2020.104110 · Cited by 188 · see citing works
An experiential model of consumer engagement in social media
Tafesse, W. (2016) · Journal of Product & Brand Management · doi:10.1108/jpbm-05-2015-0879 · Cited by 200 · see citing works
Social media metrics and analytics in marketing – S3M: A mapping literature review
Misirlis, N., & Vlachopoulou, M. (2017) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.10.005 · Cited by 181 · see citing works
The determinants of stakeholder engagement in digital platforms
Viglia, G., Pera, R., & Bigné, E. (2017) · Journal of business research · doi:10.1016/j.jbusres.2017.12.029 · Cited by 161 · see citing works
Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics
Limongi, R., de Oliveira, D. S., & de Almeida, M. I. S. (2016) · Online Information Review · doi:10.1108/oir-06-2015-0176 · Cited by 172 · see citing works
To engage or not engage? The features of video content on YouTube affecting digital consumer engagement
Munaro, A. C., Barcelos, R. H., Maffezzolli, E. C. F., Rodrigues, J. P. S., & Paraíso, E. C. (2021) · Journal of Consumer Behaviour · doi:10.1002/cb.1939 · Cited by 172 · see citing works
A Measurement Framework for Assessing the Contribution of Social Media to Public Engagement: An empirical analysis on Facebook
Agostino, D., & Arnaboldi, M. (2015) · Public Management Review · doi:10.1080/14719037.2015.1100320 · Cited by 168 · see citing works
Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
Aydın, G. (2019) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2019.1588824 · Cited by 172 · see citing works
Social media content strategy for sport clubs to drive fan engagement
Annamalai, B., Yoshida, M., Varshney, S., Pathak, A. A., & Venugopal, P. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102648 · Cited by 173 · see citing works
Humanize your business. The role of personal reputation in the sharing economy
Mauri, A. G., Minazzi, R., Nieto‐García, M., & Viglia, G. (2018) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.01.017 · Cited by 149 · see citing works
Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?
Schultz, C. D. (2017) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2017.09.005 · Cited by 191 · see citing works
Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey
Demmers, J., Weltevreden, J. W. J., & van Dolen, W. M. (2020) · International Journal of Electronic Commerce · doi:10.1080/10864415.2019.1683701 · Cited by 118 · see citing works
Getting more likes: the impact of narrative person and brand image on customer–brand interactions
Chang, Y., Li, Y., Yan, J., & Kumar, V. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00632-2 · Cited by 161 · see citing works
Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data
Ji, Y. G., Chen, Z. F., Tao, W., & Li, Z. C. (2018) · Public Relations Review · doi:10.1016/j.pubrev.2018.12.001 · Cited by 135 · see citing works
Starbucks’ marketing communications strategy on Twitter
Taecharungroj, V. (2016) · Journal of Marketing Communications · doi:10.1080/13527266.2016.1138139 · Cited by 126 · see citing works
Engaging customers through online participation in social networking sites
Kujur, F., & Singh, S. (2016) · Asia Pacific Management Review · doi:10.1016/j.apmrv.2016.10.006 · Cited by 130 · see citing works
The role of Instagram in the UNESCO's creative city of gastronomy: A case study of Macau
Yu, J., & Sun, R. (2019) · Tourism Management · doi:10.1016/j.tourman.2019.05.011 · Cited by 116 · see citing works
Follow for follow: marketing of a start-up company on Instagram
Virtanen, H., Björk, P., & Sjöström, E. (2017) · Journal of Small Business and Enterprise Development · doi:10.1108/jsbed-12-2016-0202 · Cited by 113 · see citing works
Herd behavior in social media: The role of Facebook likes, strength of ties, and expertise
Mattke, J., Maier, C., Reis, L., & Weitzel, T. (2020) · Information & Management · doi:10.1016/j.im.2020.103370 · Cited by 119 · see citing works
Let Photos Speak: The Effect of User-Generated Visual Content on Hotel Review Helpfulness
Li, C., Kwok, L., Xie, K., Liu, J., & Ye, Q. (2021) · Journal of Hospitality & Tourism Research · doi:10.1177/10963480211019113 · Cited by 108 · see citing works
A framework for categorizing social media posts
Tafesse, W., & Wien, A. H. (2017) · Cogent Business & Management · doi:10.1080/23311975.2017.1284390 · Cited by 121 · see citing works
Customer engagement and hotel booking intention: The mediating and moderating roles of customer-perceived value and brand reputation
Touni, R., Kim, W., Haldorai, K., & Rady, A. (2022) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2022.103246 · Cited by 105 · see citing works
The landscape of customer engagement in hospitality and tourism: a systematic review
Hao, F. (2020) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2019-0765 · Cited by 92 · see citing works
Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
Brech, F. M., Messer, U., Schee, B. A. V., Rauschnabel, P. A., & Ivens, B. S. (2016) · Journal of Marketing for HIGHER EDUCATION · doi:10.1080/08841241.2016.1219803 · Cited by 100 · see citing works
Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes
Ai-zhong, H., Cai, Y., Cai, L., & Zhang, Y. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-08-2019-0128 · Cited by 98 · see citing works
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
Hamzah, Z. L., Wahab, H. A., & Waqas, M. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-05-2020-0113 · Cited by 105 · see citing works
User reactions to destination brand contents in social media
Huertas, A., & Mariné-Roig, E. (2015) · Information Technology & Tourism · doi:10.1007/s40558-015-0045-9 · Cited by 96 · see citing works
Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence
Kim, T., Sung, Y., & Moon, J. H. (2020) · Telematics and Informatics · doi:10.1016/j.tele.2020.101406 · Cited by 94 · see citing works
How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
Vishnu-Menon, R., Sigurdsson, V., Larsen, N., Fagerstrøm, A., Sørensen, H. B., Marteinsdottir, H. G., & Foxall, G. (2019) · Journal of Air Transport Management · doi:10.1016/j.jairtraman.2019.05.002 · Cited by 78 · see citing works
Social media advertisements and their influence on consumer purchase intention
V., S. K., Kp, N., & Kamath, G. (2021) · Cogent Business & Management · doi:10.1080/23311975.2021.2000697 · Cited by 84 · see citing works
Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence
Vazquez, E. E., Patel, C., Alvídrez, S., & Siliceo, L. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103415 · Cited by 99 · see citing works
Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles
Deng, Q., Hine, M. J., Ji, S., & Wang, Y. (2021) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2021.101068 · Cited by 89 · see citing works
Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts
Gross, J., & von Wangenheim, F. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2123724 · Cited by 88 · see citing works
“Similarly, Sabate et al. (2014) found that vividness positively affects interaction with brand posts.”
BackgroundMethodResultInfluential
Framing social media communication: Investigating the effects of brand post appeals on user interaction
Wagner, T. F., Baccarella, C. V., & Voigt, K. (2017) · European Management Journal · doi:10.1016/j.emj.2017.05.002 · Cited by 88 · see citing works
Taking a global view on brand post popularity: Six social media brand post practices for global markets
Lin, H., Swarna, H., & Bruning, P. F. (2017) · Business Horizons · doi:10.1016/j.bushor.2017.05.006 · Cited by 84 · see citing works
A methodological framework to assess social media strategies of event and destination management organizations
Pino, G., Peluso, A. M., Vecchio, P. D., Ndou, V., Passıante, G., & Guido, G. (2018) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2018.1516590 · Cited by 84 · see citing works
Social media engagement analysis of U.S. Federal health agencies on Facebook
Bhattacharya, S., Srinivasan, P., & Polgreen, P. M. (2017) · BMC Medical Informatics and Decision Making · doi:10.1186/s12911-017-0447-z · Cited by 81 · see citing works
Crisis Communication on Social Media: What Types of COVID-19 Messages Get the Attention?
Kwok, L., Lee, J., & Han, S. H. (2021) · Cornell Hospitality Quarterly · doi:10.1177/19389655211028143 · Cited by 81 · see citing works
The outcome of online social interactions on Facebook pages
Khobzi, H., Lau, R. Y. K., & Cheung, T. C.-H. (2018) · Internet Research · doi:10.1108/intr-04-2017-0161 · Cited by 79 · see citing works
Factors influencing customer engagement with branded content in the social network sites of integrated resorts
Lei, S. I., Pratt, S., & Wang, D. (2016) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2016.1250792 · Cited by 76 · see citing works
Data critique and analytical opportunities for very large Facebook Pages: Lessons learned from exploring “We are all Khaled Said”
Rieder, B., Abdulla, R. A., Poell, T., Woltering, R. A. F. L., & Zack, L. (2015) · Big Data & Society · doi:10.1177/2053951715614980 · Cited by 75 · see citing works
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis
Srivastava, M., & Sivaramakrishnan, S. (2021) · Marketing Intelligence & Planning · doi:10.1108/mip-11-2020-0483 · Cited by 57 · see citing works
Crossing borders with social media: Online social networks and FDI
Paniagua, J., Korzyński, P., & Mas‐Tur, A. (2016) · European Management Journal · doi:10.1016/j.emj.2016.09.002 · Cited by 79 · see citing works
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
Syrdal, H. A., Myers, S. K., Sen, S. S., Woodroof, P. J., & McDowell, W. C. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.113875 · Cited by 85 · see citing works
Can’t help falling in love? How brand luxury generates positive consumer affect in social media
Mandler, T., Johnen, M., & Gräve, J.-F. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.10.010 · Cited by 77 · see citing works
How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
Aydin, G., Uray, N., & Silahtaroglu, G. (2021) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer16040044 · Cited by 70 · see citing works
Speak to head and heart: The effects of linguistic features on B2B brand engagement on social media
Deng, Q., Wang, Y., Rod, M., & Ji, S. (2021) · Industrial Marketing Management · doi:10.1016/j.indmarman.2021.09.005 · Cited by 70 · see citing works
Factors Increasing Consumer Engagement of Branded Content in Instagram
Cuevas-Molano, E., Matosas-López, L., & Bravo, C. B. (2021) · IEEE Access · doi:10.1109/access.2021.3121186 · Cited by 84 · see citing works
Monetizing disinformation in the attention economy: The case of genetically modified organisms (GMOs)
Ryan, C. D., Schaul, A. J., Butner, R., & Swarthout, J. T. (2019) · European Management Journal · doi:10.1016/j.emj.2019.11.002 · Cited by 62 · see citing works
Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: A social capital perspective
Yang, X. X., & Li, G. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2016.08.002 · Cited by 61 · see citing works
Predictors of tourist engagement: Travel motives and tourism destination profiles
Villamediana-Pedrosa, J. D., López, N. V., & Boluda, I. K. (2020) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2020.100412 · Cited by 64 · see citing works
Post popularity and reactions in retail brand pages on Facebook
Antoniadis, I. I., Paltsoglou, S., & Patoulidis, V. (2019) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-09-2018-0195 · Cited by 60 · see citing works
Destination engagement on Facebook: Time and seasonality
Villamediana, J., Boluda, I. K., & López, N. V. (2019) · Annals of Tourism Research · doi:10.1016/j.annals.2019.102747 · Cited by 65 · see citing works
A performance measurement system to quantify the contribution of social media: new requirements for metrics and methods
Agostino, D., & Sidorova, Y. (2016) · Measuring Business Excellence · doi:10.1108/mbe-05-2015-0030 · Cited by 58 · see citing works
The impact of involvement on engagement with brand posts
Barreto, A. M., & Ramalho, D. (2019) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-01-2018-0013 · Cited by 61 · see citing works
Mining government tweets to identify and predict citizens engagement
Siyam, N., Alqaryouti, O., & Abdallah, S. (2019) · Technology in Society · doi:10.1016/j.techsoc.2019.101211 · Cited by 57 · see citing works
Retweet or like? That is the question
Lahuerta-Otero, E., Cordero-Gutiérrez, R., & la Prieta, F. D. (2018) · Online Information Review · doi:10.1108/oir-04-2017-0135 · Cited by 56 · see citing works
A deep-learning-based image forgery detection framework for controlling the spread of misinformation
Ghai, A., Kumar, P., & Gupta, S. (2021) · Information Technology and People · doi:10.1108/itp-10-2020-0699 · Cited by 57 · see citing works
Consumer engagement on social media: insights from a virtual brand community
Lima, V., Irigaray, H. A. R., & Lourenço, C. E. (2018) · Qualitative Market Research An International Journal · doi:10.1108/qmr-02-2017-0059 · Cited by 59 · see citing works
How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation
Cillán, J. G., Izquierdo, C. C., & Cabezudo, R. S. J. (2017) · BRQ Business Research Quarterly · doi:10.1016/j.brq.2017.06.001 · Cited by 55 · see citing works
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
Mazerant, K., Willemsen, L. M., Neijens, P. C., & van Noort, G. (2020) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2020.06.004 · Cited by 54 · see citing works
Factors Driving Social Media Engagement on Instagram: Evidence from an Emerging Market
Wahid, R. M., & Gunarto, M. (2021) · Journal of Global Marketing · doi:10.1080/08911762.2021.1956665 · Cited by 65 · see citing works
Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content
Bol, N., Strycharz, J., Helberger, N., van de Velde, B., & de Vreese, C. H. (2020) · New Media & Society · doi:10.1177/1461444820924631 · Cited by 52 · see citing works
You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos
de Frutos, N. G., & Estrella-Ramón, A. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-11-2019-0181 · Cited by 60 · see citing works
Engagement in a social media: an analysis in higher education institutions
Soares, J. C., Limongi, R., & Cohen, E. D. (2021) · Online Information Review · doi:10.1108/oir-06-2020-0242 · Cited by 50 · see citing works
Destination Information Search in Social Media and Travel Intention of Generation Z University Students
Wang, T.-Y., & Park, J. (2022) · Journal of China Tourism Research · doi:10.1080/19388160.2022.2101574 · Cited by 50 · see citing works
A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior
Plessis, C. D. (2022) · SAGE Open · doi:10.1177/21582440221093042 · Cited by 84 · see citing works
Product Engagement and Identity Signaling: The Role of Likes in Social Commerce for Fashion Products
Xu, P., & De, L. (2017) · Information & Management · doi:10.1016/j.im.2018.04.001 · Cited by 47 · see citing works
Evaluating universities' strategic online communication: how do Shanghai Ranking's top 50 universities grow stakeholder engagement with Facebook posts?
Fähnrich, B., Vogelgesang, J., & Scharkow, M. (2020) · Journal of Communication Management · doi:10.1108/jcom-06-2019-0090 · Cited by 47 · see citing works
Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty
Xie, Q., & Lou, C. (2020) · Journal of Interactive Advertising · doi:10.1080/15252019.2020.1811177 · Cited by 46 · see citing works
Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach
Amoah, J. O., Belás, J., Khan, K. A., & Metzker, Z. (2021) · Management & Marketing · doi:10.2478/mmcks-2021-0003 · Cited by 46 · see citing works
Talking It Personally: Features of Successful Political Posts on Facebook
Nave, N. N., Shifman, L., & Tenenboim‐Weinblatt, K. (2018) · Social Media + Society · doi:10.1177/2056305118784771 · Cited by 44 · see citing works
The performance of green communication across social media: Evidence from large‐scale retail industry in Italy
Crapa, G., Latino, M. E., & Roma, P. (2023) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.2581 · Cited by 52 · see citing works
Content marketing research: A review and research agenda
Bubphapant, J., & Brandão, A. (2023) · International Journal of Consumer Studies · doi:10.1111/ijcs.12984 · Cited by 55 · see citing works
Factors Influencing Engagement in Fashion Brands’ Instagram Posts
Jones, A. R., & Lee, S. (2021) · Fashion Practice · doi:10.1080/17569370.2021.1938820 · Cited by 43 · see citing works
Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach
Eastman, J. K., Shin, H., Jain, V., & Wang, X. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114871 · Cited by 42 · see citing works
Social Media Engagement: Content Strategy and Metrics Research Opportunities
Perreault, M.-C., & Mosconi, E. P. (2018) · Hawaii International Conference on System Sciences (HICSS) · doi:10.24251/hicss.2018.451 · Cited by 42 · see citing works
Systematic mapping on social media and its relation to business
Nicolás, C., Urrutia, A., Valenzuela‐Fernández, L., & Gil-Lafuente, J. (2018) · European Research on Management and Business Economics · doi:10.1016/j.iedeen.2018.01.002 · Cited by 42 · see citing works
What, how and when? Exploring the influence of firm-generated content on popularity in a tourism destination context
Ortega, B. H., Martín, H. S., Crespo, A., & Franco, J. L. (2020) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2020.100504 · Cited by 45 · see citing works
Dank or not? Analyzing and predicting the popularity of memes on Reddit
Barnes, K., Riesenmy, T. R., Trinh, M. D., Lleshi, E., Balogh, N., & Molontay, R. (2021) · Applied Network Science · doi:10.1007/s41109-021-00358-7 · Cited by 42 · see citing works
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages
Drossos, D. A., Coursaris, C. K., & Kagiouli, E. (2023) · Journal of Consumer Behaviour · doi:10.1002/cb.2269 · Cited by 41 · see citing works
Reinventing Personal Branding Building a Personal Brand through Content on YouTube
Tarnovskaya, V. V. (2017) · Journal of International Business Research and Marketing · doi:10.18775/jibrm.1849-8558.2015.31.3005 · Cited by 41 · see citing works
Determinants of public engagement on municipal Facebook pages
Metallo, C., Gesuele, B., Guillamón, M., & Ríos, A. M. (2020) · The Information Society · doi:10.1080/01972243.2020.1737605 · Cited by 41 · see citing works
Does Citizen Engagement With Government Social Media Accounts Differ During the Different Stages of Public Health Crises? An Empirical Examination of the COVID-19 Pandemic
Zhang, W., Yuan, H., Zhu, C., Chen, Q., & Evans, R. D. (2022) · Frontiers in Public Health · doi:10.3389/fpubh.2022.807459 · Cited by 40 · see citing works
When the investors speak: intellectual capital disclosure and the Web 2.0
Massaro, M., Dumay, J., & Bagnoli, C. (2017) · Management Decision · doi:10.1108/md-10-2016-0699 · Cited by 39 · see citing works

00/01493 Production of artificial aggregates
(2000) · Fuel and Energy Abstracts · doi:10.1016/s0140-6701(00)93223-5
Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics
Antoniadis, I. I., Assimakopoulos, C., & Paltsoglou, S. (2021) · International Journal of Internet Marketing and Advertising · doi:10.1504/ijima.2021.10040873 · Cited by 3 · see citing works
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.003 · Cited by 2,060 · see citing works
Identifying the antecedents of posts’ popularity on Facebook Fan Pages
Banerjee, S., & Chua, A. Y. K. (2019) · Journal of Brand Management · doi:10.1057/s41262-019-00157-7 · Cited by 32 · see citing works
Social Networking Sites as a Multimedia Tool for Brand Popularity – An Exploratory Study
Kujur, F., & Singh, S. (2016) · Indian Journal of Science and Technology · doi:10.17485/ijst/2016/v9i45/98151 · Cited by 9 · see citing works

Authors: Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R.
Affiliations: Universitat Politècnica de Catalunya (ES)
Karlsruhe Institute of Technology (DE)
ORCID: Cañabate, Antonio
Venue: European Management Journal
Publisher: Elsevier BV
Published: 2014-12
Volume: 32
Issue: 6
Pages: 1001-1011
ISSN: 0263-2373 (ISSN-L)
DOI: 10.1016/j.emj.2014.05.001
OpenAlex: W172797803
Cited by: 557
References: 58
Citations by year: 2026: 25 · 2025: 39 · 2024: 48 · 2023: 60 · 2022: 78 · 2021: 71 · 2020: 55 · 2019: 47 · 2018: 61 · 2017: 35 · 2016: 22 · 2015: 16
FWCI: 79.25
Type: journal article
Language: en
Open access: green
hdl.handle.net
Licence: other-oa
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: European Management Journal (publishedVersion)
RECERCAT (Consorci de Serveis Universitaris de Catalunya) (publishedVersion, other-oa)
UPCommons institutional repository (Universitat Politècnica de Catalunya) (submittedVersion, cc-by-nc-nd)
Topics: Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
Keywords: sponsored content, Facebook page, social media marketing, customer engagement, content richness, time to publication, likes and comments, travel agencies

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Factors influencing popularity of branded content in Facebook fan pages

Integrity signals

Claims the paper makes

Claims other papers make about this one

Cites

Cited by

Related

Record

About these checks