Eliciting willingness to pay for fairtrade products with information
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Binary cues, when present, act on consumer evaluation and choice processes in the same way as a nominal brand cue.
“When they are present, they act on consumer evaluation and choice processes in the same way as a nominal brand cue [25].”
From Marketing Tactics for Sustainable Fashion and the Circular Economy: The Impact of Ethical Labels on Fast Fashion Choice (2023) · cites this paper as [25]
The indexed passages are repository metadata, including an Abstract-labelled section containing keywords rather than the paper’s findings; no page of the paper’s body is available in the returned copy. Searches for binary cues, nominal brand cues, and their effects on evaluation or choice found no passage that addresses the comparison. (LLM, conf=0.72)
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Jaderná, E., & Srbová, A. (2024) · Communication Today · doi:10.34135/communicationtoday.2024.vol.15.no.1.6 · Cited by 1 · see citing works
Fairtrade products in retail chains: Case study in the Czech Republic
Srbová, A., & Sagapová, N. (2023) · Journal of Entrepreneurship and Sustainability Issues · doi:10.9770/jesi.2023.10.4(7 · Cited by 1 · see citing works
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Moino, F., Califano, G., Basset, F., Borsotto, P., Guccione, G. D., & Giarè, F. (2026) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.70767
Determinants of consumers’ hypothetical willingness to pay for circular fashion
Cascavilla, A., & D’Adamo, I. (2026) · Waste Management & Research The Journal for a Sustainable Circular Economy · doi:10.1177/0734242x261462019
Consumer preferences for differentiated fruit products: a tale of understanding, attention and bias
Pignatari, M., Curtis, K. R., Caplan, A. J., & Akhundjanov, S. B. (2026) · British Food Journal · doi:10.1108/bfj-01-2026-0015
Hedonic pricing and sustainability attributes in the European spirits market
Mazzocchi, C., & Orsi, L. (2026) · Sustainable Futures · doi:10.1016/j.sftr.2026.102171
- Authors
- Ruggeri, G., Corsi, S., & Nayga, R. M.
- Affiliations
- University of Milan (IT)
- University of Arkansas at Fayetteville (US)
- Corresponding author
- Ruggeri, Giordano
- Venue
- Food Quality and Preference
- Publisher
- Elsevier BV
- Published
- 2021-01
- Volume
- 87
- Pages
- 104066
- ISSN
- 0950-3293 (ISSN-L)
- OpenAlex
- W3082442067
- Cited by
- 49
- References
- 76
- Citations by year
- 2026: 5 · 2025: 6 · 2024: 14 · 2023: 12 · 2022: 7 · 2021: 4 · 2020: 1
- FWCI
- 4.79
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Licence
- Locations
- Food Quality and Preference (publishedVersion)
- Archivio Istituzionale della Ricerca (Universita Degli Studi Di Milano) (submittedVersion, other-oa)
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Global trade, sustainability, and social impact
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Keywords
- Fairtrade certification, willingness to pay, consumer information, premium pricing, ethical consumption, consumer attitudes, product labels, sustainability information
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