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Cited by 300Technology Adoption and User BehaviourConsumer Behavior and Marketing InfluenceDigital Marketing and Social Media

The DOI matches its Crossref record; 134 of the 135 references it cites were found in a registry or an index.

Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce

Open access
Handoyo, Sofik·2024·Heliyon
DOI 10.1016/j.heliyon.2024.e29714PMC PMC11044045
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Abstract

This comprehensive meta-analysis investigates the significant factors influencing consumer decision-making in e-commerce. Predominantly focusing on the parameters of trust, perceived risk, perceived security, and electronic word-of-mouth (e-WOM), this study provides insightful revelations on their integral roles in shaping e-commerce purchasing decisions. The findings demonstrate that trust, perceived risk, perceived security, and e-WOM significantly influence consumers' e-commerce purchasing decisions. Perceived Risk plays a substantial moderating role in the relationship between Trust and e-commerce purchasing decisions, amplifying the importance of managing and minimizing risk in online transactions to cultivate consumer trust. Contrastingly, the roles of Perceived Security and e-WOM do not hold the same moderating effect on the trust-purchasing decision nexus, underscoring the direct yet unmoderated influence these factors have on e-commerce purchasing behaviors. Furthermore, The research reveals no significant size effect difference among respondents from high-income and low-income countries or between general internet users and online shoppers concerning the impact of trust on e-commerce purchasing decisions. This intriguing finding suggests the universal importance of trust in the digital purchasing landscape, irrespective of socio-economic status or the degree of e-commerce engagement. This study thus sheds new light on the complexities of e-commerce decision-making processes. It offers valuable insights for businesses aiming to enhance consumer trust and engagement in the expanding digital marketplace.

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Integrity signals

Registry

Crossref · 10.1016/j.heliyon.2024.e29714

Cites

134 of 134 references verified0 citation errors · 0 not checkable

Statistics

Figures

Fig. 1 Direct and moderating effect research framework.
Fig. 1 Direct and moderating effect research framework.CC BY-NC-ND · PubMed Central
Fig. 2 Comparative research framework.
Fig. 2 Comparative research framework.CC BY-NC-ND · PubMed Central
Fig. 3 Forest Plot of moderation perceived risk on trust.
Fig. 3 Forest Plot of moderation perceived risk on trust.CC BY-NC-ND · PubMed Central
Fig. .4 Forest Plot of Moderation Perceived security on trust.
Fig. .4 Forest Plot of Moderation Perceived security on trust.CC BY-NC-ND · PubMed Central
Fig. 5 Forest Plot of Moderation e-WOM on Trust.
Fig. 5 Forest Plot of Moderation e-WOM on Trust.CC BY-NC-ND · PubMed Central
Fig. 6 Forest Plot of Subgroup analysis of Internet users.
Fig. 6 Forest Plot of Subgroup analysis of Internet users.CC BY-NC-ND · PubMed Central
Fig. 7 Forest Plot of Subgroup analysis of online shoppers.
Fig. 7 Forest Plot of Subgroup analysis of online shoppers.CC BY-NC-ND · PubMed Central
Fig. 8 Forest Plot of subgroup analysis of high-income Country.
Fig. 8 Forest Plot of subgroup analysis of high-income Country.CC BY-NC-ND · PubMed Central
Fig. 9 Forest Plot of subgroup analysis of low-income Country.
Fig. 9 Forest Plot of subgroup analysis of low-income Country.CC BY-NC-ND · PubMed Central

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Citations

Cites

1 retracted

Show all 135 references

Research works printed but not linked: 5

  1. Amin, 2019, A study on impact of E-WOM (electronic word of mouth) on consumers' buying decision, International Journal of Advanced Research in Commerce, Management & Social Science, 2, 29
  2. Jasti, 2019, Leveraging the internet for grocery shopping: a study of factors influencing the Indian consumer, Int. J. Emerg. Technol., 10, 436
  3. Ngah, 2021, Exploring antecedents of online purchasing behavioral intention of generation z: an integrated model of four theories, Malaysian Journal of Consumer and Family Economics, 27, 1
  4. Taylor, 1974, The Role of Risk in Consumer Behavior:A comprehensive and operational theory of risk taking in consumer behavior, J. Market., 38, 54
  5. McKnight, 2002, The impact of initial consumer trust on intentions to transact with a web site: a trust building model, J. Strat. Inf. Syst., 11, 297, 10.1016/S0963-8687(02)00020-3 · DOI · Paper page

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Metadata

Authors
Handoyo, S.
Affiliations
Padjadjaran University (ID)
Corresponding author
Handoyo, Sofik
ORCID
Handoyo, Sofik
Venue
Heliyon
Publisher
Elsevier BV
Published
2024-04
Volume
10
Issue
8
Pages
e29714
ISSN
2405-8440 (ISSN-L)
DOI
10.1016/j.heliyon.2024.e29714
PMC
PMC11044045
OpenAlex
W4394844493
Cited by
133
References
135
Citations by year
2026: 73 · 2025: 50 · 2024: 10
FWCI
49.63
Type
journal article
Language
en
Open access
Licence
Locations
  • Heliyon (publishedVersion, cc-by-nc-nd)
  • PubMed Central (publishedVersion, cc-by-nc-nd)
  • PubMed (publishedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
consumer trust, risk perception, perceived security, electronic word of mouth, online shopping, moderating effect, cross-national comparison, income gap, online consumers

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