Trust for online social media direct-to-consumer prescription medication advertisements
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Social ties are a significant trust antecedent, though one study disagreed.
“Three studies in our corpus suggested that social ties were a signifcant trust antecedent [34,34,109], whereas one study in our corpus disagreed [26].”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [26]
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- Authors
- Fogel, J., & Adnan, M.
- Affiliations
- Brooklyn College (US)
- Tulane University (US)
- Corresponding author
- Fogel, Joshua
- Venue
- Health Policy and Technology
- Publisher
- Elsevier BV
- Published
- 2019-12
- Volume
- 8
- Issue
- 4
- Pages
- 322-328
- ISSN
- 2211-8837 (ISSN-L)
- OpenAlex
- W2971616765
- Cited by
- 8
- References
- 33
- Citations by year
- 2026: 1 · 2024: 2 · 2023: 1 · 2022: 1 · 2021: 1 · 2020: 2
- FWCI
- 1.02
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Health Policy and Technology (publishedVersion)
- Topics
- Life Sciences › Pharmacology, Toxicology and Pharmaceutics › Pharmacology › Pharmaceutical industry and healthcare
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Keywords
- direct-to-consumer advertising, social media, trust in advertising, race and ethnicity, Asian Americans, bonding social capital, pharmaceutical marketing, social networking sites, tie strength
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