Cited by 760Artificial Intelligence ApplicationsImpact of AI and Big Data on Business and SocietyInformation Technology Governance and Strategy

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The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions

Borges, Aline F.S., Laurindo, Fernando J.B., Spínola, Mauro M., Gonçalves, Rodrigo F., Mattos, Claudia A.·2021·International Journal of Information Management

DOI 10.1016/j.ijinfomgt.2020.102225

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Abstract

Artificial Intelligence tools have attracted attention from the literature and business organizations in the last decade, especially by the advances in machine learning techniques. However, despite the great potential of AI technologies for solving problems, there are still issues involved in practical use and lack of knowledge as regards using AI in a strategic way, in order to create business value. In this context, the present study aims to fill this gap by: providing a critical literature review related to the integration of AI to organizational strategy; synthetizing the existing approaches and frameworks, highlighting the potential benefits, challenges and opportunities; presenting a discussion about future research directions. Through a systematic literature review, research articles were analyzed. Besides gaps for future studies, a conceptual framework is presented, discussed according to four sources of value creation: (i) decision support; (ii) customer and employee engagement; (iii) automation; and (iv) new products and services. These findings contribute to both theoretical and managerial perspectives, with extensive opportunities for generating novel theory and new forms of management practices.

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Authors: Borges, A. F. S., Laurindo, F. J. B., Spínola, M. M., Gonçalves, R. F., & Mattos, C. A.
Affiliations: Universidade de São Paulo (BR)
Universidade Paulista (BR)
ORCID: Gonçalves, Rodrigo F.
Mattos, Claudia A.
Venue: International Journal of Information Management
Publisher: Elsevier BV
Published: 2021-04
Volume: 57
Pages: 102225
ISSN: 0268-4012 (ISSN-L)
DOI: 10.1016/j.ijinfomgt.2020.102225
OpenAlex: W3085480867
Cited by: 760
References: 169
Citations by year: 2026: 112 · 2025: 163 · 2024: 193 · 2023: 128 · 2022: 101 · 2021: 59
FWCI: 2.53
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: International Journal of Information Management (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
Social Sciences › Decision Sciences › Management Science and Operations Research › Impact of AI and Big Data on Business and Society
Social Sciences › Business, Management and Accounting › Management Information Systems › Information Technology Governance and Strategy
Keywords: artificial intelligence, organizational strategy, corporate value creation, artificial intelligence adoption, decision support, customer engagement, employee engagement, automation, new product and service development, AI implementation challenges, conceptual framework

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The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions

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