The DOI matches its Crossref record.
Building strong brands in Asia: selecting the visual components of image to maximize brand strength
Open accessOverview
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Claims the paper makes
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Citations
Cited by
Experience Marketing: Concepts, Frameworks and Consumer Insights
Schmitt, B. (2011) · Foundations and Trends® in Marketing · doi:10.1561/1700000027 · Cited by 428
Self-citationThe effects of uppercase vs. lowercase letters on consumers’ perceptions and brand attitudes
Teng, L., Xie, C., Liu, T., Wang, F., & Foti, L. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.07.013 · Cited by 32
Anthropomorphic responses to new-to-market logos
Payne, C. R., Hyman, M. R., Niculescu, M., & Huhmann, B. A. (2013) · Journal of Marketing Management · doi:10.1080/0267257x.2013.770413 · Cited by 23
Metadata
- Authors
- Henderson, P. W., Cote, J. A., Leong, S. M., & Schmitt, B.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2003-12
- Volume
- 20
- Issue
- 4
- Pages
- 297-313
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W1985191379
- Cited by
- 311
- References
- 0
- FWCI
- 13.13
- Type
- journal article
- Language
- en
- Open access
- green
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Building strong brands in Asia: selecting the visual components of image to maximize brand strength. https://app.cochat.ai/papers/10.1016/j.ijresmar.2003.03.001
- The paper
- Henderson, P. W., Cote, J. A., Leong, S. M., & Schmitt, B. (2003). Building strong brands in Asia: selecting the visual components of image to maximize brand strength. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2003.03.001
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
