The DOI matches its Crossref record; 117 of the 117 references it cites were found in a registry or an index.
Experience Marketing: Concepts, Frameworks and Consumer Insights
Open accessAbstract
Experience is a new and exciting concept marketing academia and practice. This monograph reviews the various meanings of experience as the term is used in philosophy, psychology, and in consumer behavior and marketing. I will discuss the key concepts of experience marketing such as experiential value, different types of experiences, the distinction between ordinary and extraordinary experiences and experience touchpoints. I will also review the empirical findings that provide consumer insights on experiences — such as how experiences are remembered, whether positive and negative experiences can co-exist, how experiential attributes are processed and whether experiences are rational. Practical frameworks for managing and marketing experiences will be discussed. I will conclude with an exploration of how experience marketing can contribute to customer happiness.
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Understanding customer experience throughout the customer journey
Lemon, K. N., & Verhoef, P. C. (2016) · Journal of Marketing · doi:10.1509/jm.15.0420 · Cited by 5,765
The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption
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Co-creation of tourist experiences: a literature review
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Happiness from Ordinary and Extraordinary Experiences
Bhattacharjee, A., & Mogilner, C. (2014) · Journal of Consumer Research · doi:10.1086/674724 · Cited by 380
Customer experience driven business model innovation
Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2019.08.003 · Cited by 308
Metadata
- Authors
- Schmitt, B.
- Venue
- Foundations and Trends® in Marketing
- Publisher
- Emerald
- Published
- 2011-05-18
- Volume
- 5
- Issue
- 2
- Pages
- 55-112
- ISSN
- 1555-0753 (ISSN-L)
- 1555-0761
- OpenAlex
- W2004792309
- Cited by
- 428
- References
- 117
- FWCI
- 10.25
- Type
- journal article
- Language
- en
- Open access
- diamond
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
