The DOI matches its Crossref record; 72 of the 72 references it cites were found in a registry or an index.
Turning adversity into advantage: Does proactive marketing during a recession pay off?
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Citations
Cites
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
Hu, L., & Bentler, P. M. (1999) · Structural Equation Modeling A Multidisciplinary Journal · doi:10.1080/10705519909540118 · Cited by 108,788
Firm resources and sustained competitive advantage
Barney, J. B. (2004) · Advances in Strategic Management · doi:10.1016/s0742-3322(00)17018-4 · Cited by 38,152
A resource‐based view of the firm
Wernerfelt, B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050207 · Cited by 25,635
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222
(1969) · Virtual Defense Library (Ministerio de Defensa) · Cited by 10,735
Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance
Lumpkin, G. T., & Dess, G. G. (1996) · The Academy of Management Review · doi:10.5465/amr.1996.9602161568 · Cited by 10,159
Levinthal, D. A., & March, J. G. (1993) · Strategic Management Journal · doi:10.1002/smj.4250141009 · Cited by 7,283
The Capabilities of Market-Driven Organizations
Day, G. S. (1994) · Journal of Marketing · doi:10.1177/002224299405800404 · Cited by 6,510
Cited by
The Role for Signaling Theory and Receiver Psychology in Marketing
Dunham, B. (2011) · Evolutionary Psychology in the Business Sciences · doi:10.1007/978-3-540-92784-6_9 · Cited by 74
Metadata
- Authors
- Srinivasan, R., Rangaswamy, A., & Lilien, G. L.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2005-06
- Volume
- 22
- Issue
- 2
- Pages
- 109-125
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2075913708
- Cited by
- 263
- References
- 72
- FWCI
- 16.53
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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- CoChat. (2026). Citation check: Turning adversity into advantage: Does proactive marketing during a recession pay off? https://app.cochat.ai/papers/10.1016/j.ijresmar.2004.05.002
- The paper
- Srinivasan, R., Rangaswamy, A., & Lilien, G. L. (2005). Turning adversity into advantage: Does proactive marketing during a recession pay off? International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2004.05.002
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
