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Cited by 16,549Psychometric Methodologies and TestingMarketing and Advertising StrategiesBusiness Strategies and Management Research

A Paradigm for Developing Better Measures of Marketing Constructs

Churchill, Gilbert A.·1979·Journal of Marketing Research
DOI 10.1177/002224377901600110
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Abstract

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

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Crossref · 10.1177/002224377901600110

Cites

20 of 20 references verified0 citation errors · 0 not checkable

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Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • The study followed widely accepted methodological guidelines and frameworks.

    “In doing so, we followed widely accepted methodological guidelines and frameworks ( Churchill 1979; De Vellis 2003; Hinkin 1998; MacKenzie et al. 2011).”

    From Trust in the Sharing Economy (2016) · cites this paper as Churchill 1979

  • The stakeholder panel screening contributed to the establishment of content validity for the preliminary CBE scale.

    “thus contributing to the establishment of content validity for the preliminary CBE scale.”

    From Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014) · cites this paper as Churchill 1979

  • The Sargeant et al. (2006) Emotional Utility and Familial Utility scales have weak but acceptable reliabilities (EU alpha=0.68, FU alpha=0.73).

    “The Cronbach Alpha for EU was 0.68 and the Cronbach Alpha for FU was 0.73.These reliabilities are seen as weak but acceptable (Churchill, 1979).”

    From How personal nostalgia influences giving to charity (2011) · cites this paper as Churchill (1979)

Cites

Flagged first, then by citations

2 of the 22 references couldn’t be matched to a known paper.

Research works printed but not linked: 10

  1. BohrnstedtGeorge W. “Reliability and Validity Assessment in Attitude Measurement,” in SummersGene F., ed., Attitude Measurement. Chicago: Rand McNally and Company, 1970, 80–99.
  2. BuzzellRobert D. “Is Marketing a Science,” Harvard Business Review, 41 (January–February 1963), 32–48.
  3. CampbellJohn P. “Psychometric Theory,” in DunetteMarvin D., ed., Handbook of Industrial and Organizational Psychology. Chicago: Rand McNally, Inc., 1976, 185–222.
  4. ConversePaul D. “The Development of a Science in Marketing,” Journal of Marketing, 10 (July 1945), 14–23.
  5. CzepeilJohn A., RosenbergLarry J., and AkeraleAdebayo. “Perspectives on Consumer Satisfaction,” in CurhanRonald C., ed., 1974 Combined Proceedings. Chicago: American Marketing Association, 1974, 119–23.
  6. GardnerBurleigh B. “Attitude Research Lacks System to Help It Make Sense,” Marketing News, 11 (May 5, 1978), 1.
  7. KerlingerFred N. Foundations of Behavioral Research, 2nd ed. New York: Holt, Rinehart, Winston, Inc., 1973.
  8. LeyPhilip. Quantitative Aspects of Psychological Assessment. London: Gerald Duckworth and Company, Ltd., 1972.
  9. NunnallyJum C. Psychometric Theory. New York: McGraw-Hill Book Company, 1967.
  10. SelltizClaire, WrightsmanLawrence S., and CookStuart W. Research Methods in Social Relations, 3rd ed. New York: Holt, Rinehart, and Winston, 1976.

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Authors
Churchill, G. A.
Affiliations
University of Wisconsin–Madison (US)
Corresponding author
Churchill, Gilbert A.
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1979-02
Volume
16
Issue
1
Pages
64-73
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224377901600110
OpenAlex
W1991623719
Semantic Scholar
d636f05c5febe7b9f879d444d16e14d599401eeb
Cited by
16,549
References
22
Citations by year
2026: 538 · 2025: 581 · 2024: 628 · 2023: 668 · 2022: 737 · 2021: 755 · 2020: 702 · 2019: 774 · 2018: 716 · 2017: 706 · 2016: 743 · 2015: 783 · 2014: 809 · 2013: 806 · 2012: 759
FWCI
10.26
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Business Strategies and Management Research
Keywords
measurement, construct measurement, marketing theory, marketing practice

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