CoChat
Sign Up
Cited by 906Digital Marketing and Social MediaComplex Network Analysis TechniquesMarketing and Advertising Strategies

The DOI matches its Crossref record; 74 of the 74 references it cites were found in a registry or an index.

A multi-stage model of word-of-mouth influence through viral marketing

De Bruyn, Arnaud, Lilien, Gary L.·2008·International Journal of Research in Marketing
DOI 10.1016/j.ijresmar.2008.03.004
Open this paper in CoChat — free account

Overview

Integrity signals

Registry

Crossref · 10.1016/j.ijresmar.2008.03.004

Cites

74 of 74 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Citations

Cites

Show all 71 references

Research works printed but not linked: 3

  1. Amemiya, 1975, Qualitative models, Annals of Economic and Social Measurement, 4, 363
  2. Dichter, 1966, How word-of-mouth marketing works, Harvard Business Review, 44, 148
  3. Whyte, 1954, The web of word of mouth, Vol. 50

Cited by

Sorted by citations

See all 906

Related

Metadata

Authors
De Bruyn, A., & Lilien, G. L.
Affiliations
Pennsylvania State University (US)
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2008-09
Volume
25
Issue
3
Pages
151-163
ISSN
0167-8116 (ISSN-L)
DOI
10.1016/j.ijresmar.2008.03.004
OpenAlex
W2139599676
Cited by
906
References
71
Citations by year
2026: 7 · 2025: 34 · 2024: 35 · 2023: 40 · 2022: 50 · 2021: 48 · 2020: 62 · 2019: 73 · 2018: 63 · 2017: 64 · 2016: 81 · 2015: 76 · 2014: 81 · 2013: 76 · 2012: 50
FWCI
70.79
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • International Journal of Research in Marketing (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
word-of-mouth influence, viral marketing, unsolicited email, purchase decision, social tie strength, demographic similarity, digital marketing, real-time data acquisition

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review