Paving the way for “distinguished marketing”
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Consumer conceptions of CBE are aligned with key findings addressing the engagement concept in prior research.
“the qualitative study shows consumer conceptions of CBE are aligned with key findings addressing the 'engagement' concept in prior research (Brodie et al. 2011;Leeflang 2011).”
From Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014) · cites this paper as Leeflang 2011
The available Abstract describes the formalization of marketing and future developments, while the metadata lists customer engagement only as a keyword. Searches for consumer conceptions of CBE, qualitative findings, and the engagement concept found no passage addressing whether those conceptions align with prior research. (LLM, conf=0.71)
Experimental — accuracy not yet measuredThe research responds directly to the Marketing Science Institute's (MSI 2010), Leeflang's (2011), and Brodie et al.'s (2011) call for engagement-based scale development research.
“As such, this research responds directly to the Marketing Science Institute's (MSI 2010), Leeflang's (2011), and Brodie et al.'s (2011) call for the undertaking of 'engagement'-based scale development research.”
From Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014) · cites this paper as Leeflang (2011)
The indexed Abstract describes a broad agenda for developing marketing research, and the keywords include customer engagement. Searches for engagement-based scale development and customer-engagement measures returned no passage in our copy calling for that research; the retrieved text does not establish the specific attribution to Leeflang. (LLM, conf=0.72)
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Cites
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.225.18838 · Cited by 4,659 · see citing works
Customer engagement behavior: Theoretical foundations and research directions
van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research · doi:10.1177/1094670510375599 · Cited by 3,536 · see citing works
Product Differentiation and Market Segmentation as Alternative Marketing Strategies
Smith, W. R. (1956) · Journal of Marketing · doi:10.2307/1247695 · Cited by 1,910 · see citing works
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Villanueva, J., Yoo, S., & Hanssens, D. M. (2008) · Journal of Marketing Research · doi:10.1509/jmkr.45.1.48 · Cited by 559 · see citing works
Dashboards as a Service: Why, What, How, and What Research Is Needed?
Pauwels, K., Ambler, T., Clark, B. H., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2009) · Journal of Service Research · doi:10.1177/1094670509344213 · Cited by 257 · see citing works
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.002 · Cited by 3,276 · see citing works
- Authors
- Leeflang, P.
- Affiliations
- University of Groningen (NL)
- Corresponding author
- Leeflang, Peter
- ORCID
- Leeflang, Peter
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2011-06
- Volume
- 28
- Issue
- 2
- Pages
- 76-88
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2075429959
- Cited by
- 80
- References
- 5
- Citations by year
- 2026: 2 · 2024: 2 · 2023: 3 · 2022: 4 · 2021: 6 · 2020: 7 · 2019: 5 · 2018: 8 · 2017: 11 · 2016: 6 · 2015: 4 · 2014: 11 · 2013: 2 · 2012: 8
- FWCI
- 19.48
- Type
- journal article
- Language
- en
- Open access
- green
- research.rug.nl
- Licence
- Locations
- International Journal of Research in Marketing (publishedVersion)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (publishedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
- Funders
- Accenture
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Decision Sciences › Information Systems and Management › Business and Management Studies
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Management and Marketing Education
- Keywords
- marketing decision-making, marketing performance measurement, data collection
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