Do display ads influence search? Attribution and dynamics in online advertising
Open accessIntegrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Kireyev, Pauwels, and Gupta (2016) investigate the dynamic interaction between paid search and display ads.
“Kireyev, Pauwels, and Gupta (2016) investigate the dynamic interaction between paid search and display ads.”
From Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019) · cites this paper as Kireyev, Pauwels, and Gupta (2016)
Cites
Wiesel, T., Pauwels, K., & Arts, J. (2011) · Marketing Science · doi:10.1287/mksc.1100.0612 · Cited by 207 · see citing works
Self-citation
Flagged first, then by citations
Cited by
Sorted by citations
Hughes, C., Swaminathan, V., & Brooks, G. (2019) · Journal of Marketing · doi:10.1177/0022242919854374 · Cited by 789 · see citing works
Mobile advertising: A framework and research agenda
Grewal, D., Bart, Y., Spann, M., & Zubcsek, P. P. (2016) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2016.03.003 · Cited by 316 · see citing works
How does consumer engagement evolve when brands post across multiple social media?
Unnava, V., & Aravindakshan, A. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-021-00785-z · Cited by 110 · see citing works
- Authors
- Kireyev, P., Pauwels, K., & Gupta, S.
- Affiliations
- Harvard University (US)
- Özyeğin University (TR)
- Corresponding author
- Kireyev, Pavel
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2016-09
- Volume
- 33
- Issue
- 3
- Pages
- 475-490
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W1943882014
- Cited by
- 173
- References
- 1
- Citations by year
- 2026: 12 · 2025: 14 · 2024: 17 · 2023: 19 · 2022: 10 · 2021: 28 · 2020: 15 · 2019: 10 · 2018: 18 · 2017: 10 · 2016: 10 · 2015: 5 · 2014: 2 · 2013: 2 · 2012: 1
- FWCI
- 44.13
- Type
- journal article
- Language
- en
- Open access
- Licence
- cc-by-nc-nd
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- Locations
- International Journal of Research in Marketing (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- eResearch@Ozyegin (submittedVersion, cc-by-nc-nd)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- display advertising, search engine advertising, online advertising, synergistic effect, return on investment, advertising budget allocation, click-through rate, cost per acquisition, customer acquisition, multivariate time series models
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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