Cited by 22Digital Marketing and Social MediaSpam and Phishing DetectionKnowledge Management and Sharing

Effects of review spam in a firm-initiated virtual brand community: Evidence from smartphone customers

Feng, Nan, Su, Zhenjing, Li, Dahui, Zheng, Chundong, Li, Minqiang·2018·Information & Management

Integrity signals

Registry

Crossref · 10.1016/j.im.2018.05.012

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2 of 2 references verified0 citation errors · 0 not checkable

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  • In a virtual brand community, the emergence of false but highly realistic deepfake-based reviews (particularly negative reviews) can affect interactions of individuals with other VBC members as they begin to lose trust in the group, weakening their interest in interacting with other members.

    “For instance, in a virtual brand community (VBC), the emergence of false but highly realistic deepfake-based reviews (particularly negative reviews) can affect the interactions of individuals with other VBC members as they begin to lose trust in the group, weakening their interest in interacting with other members (Feng et al., 2018).”

    From Deepfakes: Deceptions, mitigations, and opportunities (2023) · cites this paper as Feng et al., 2018

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Authors
Feng, N., Su, Z., Li, D., Zheng, C., & Li, M.
Affiliations
  • Tianjin University (CN)
  • Tianjin University of Technology (CN)
Corresponding author
Li, Dahui
Venue
Information & Management
Publisher
Elsevier BV
Published
2018-12
Volume
55
Issue
8
Pages
1061-1070
ISSN
0378-7206 (ISSN-L)
OpenAlex
W2803208522
Cited by
22
References
2
Citations by year
2026: 2 · 2025: 3 · 2024: 2 · 2023: 3 · 2022: 5 · 2021: 2 · 2020: 3 · 2019: 2
FWCI
3.98
Type
journal article
Language
en
Open access
closed
Locations
Information & Management (publishedVersion)
Funders
National Natural Science Foundation of China (71271149, 71631003, 91646117)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Physical Sciences › Computer Science › Information Systems › Spam and Phishing Detection
  • Social Sciences › Communication › Knowledge Management and Sharing
Keywords
review spam, online brand communities, customer participation, sense of virtual community, community membership, community impact, immersion, smartphone users, online reviews

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