The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Cheung, Christy M.K.; Thadani, Dimple R.

doi:10.1016/j.dss.2012.06.008

Cited by 2,005Digital Marketing and Social MediaConsumer Behavior and Marketing InfluenceMarketing and Advertising Strategies

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Cheung, Christy M.K., Thadani, Dimple R.·2012·Decision Support Systems

DOI 10.1016/j.dss.2012.06.008

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91% of respondents said they would like to consult online reviews, blogs, and other user-generated information before buying a new product or service.
“For example, 91% of respondents said they would like to consult online reviews, blogs, and other user-generated information before buying a new product or service [40].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [40]

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Authors: Cheung, C. M. K., & Thadani, D. R.
Affiliations: Hong Kong Baptist University (HK)
City University of Hong Kong (HK)
Corresponding author: Cheung, Christy M.K.
ORCID: Cheung, Christy M.K.
Thadani, Dimple R.
Venue: Decision Support Systems
Publisher: Elsevier BV
Published: 2012-12
Volume: 54
Issue: 1
Pages: 461-470
ISSN: 0167-9236 (ISSN-L)
DOI: 10.1016/j.dss.2012.06.008
OpenAlex: W2040924390
Cited by: 2,005
References: 80
Citations by year: 2026: 334 · 2025: 274 · 2024: 176 · 2023: 189 · 2022: 161 · 2021: 169 · 2020: 133 · 2019: 132 · 2018: 105 · 2017: 106 · 2016: 101 · 2015: 53 · 2014: 50 · 2013: 21 · 2012: 1
FWCI: 123.20
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Decision Support Systems (publishedVersion)
HKBU Institutional Repository (Hong Kong Baptist University) (submittedVersion)
Funders: Hong Kong Baptist University
Topics: Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords: electronic word of mouth, consumer behavior, integrative framework, online reviews, consumer influence

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