The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Harnessing marketing automation for B2B content marketing
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Citations
Cites
The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60214-2 · Cited by 8,822
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970
The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Communication and Persuasion · doi:10.1007/978-1-4612-4964-1_1 · Cited by 3,202
The use of Web analytics for digital marketing performance measurement
Järvinen, J., & Karjaluoto, H. (2015) · Industrial Marketing Management · doi:10.1016/j.indmarman.2015.04.009 · Cited by 364
Prospects for Personalization on the Internet
Montgomery, A. L., & Smith, M. D. (2009) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2009.02.001 · Cited by 264
Cited by
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102168 · Cited by 4,608
“For example, Järvinen and Taiminen (2016) ind support for consumer experience with digital content from the brand has the potential to inluence future digital consumption intention in multiple digital media outlets.”
BackgroundLi, F., Larimo, J., & Leonidou, L. C. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00733-3 · Cited by 996
Hollebeek, L. D., & Macky, K. (2019) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.07.003 · Cited by 978
Mariani, M. M., Perez‐Vega, R., & Wirtz, J. (2022) · Psychology & Marketing · doi:10.1002/mar.21619 · Cited by 631
AI-powered marketing: What, where, and how?
Kumar, V., Ashraf, A. R., & Nadeem, W. (2024) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2024.102783 · Cited by 509
Paschen, J., Wilson, M., & Ferreira, J. J. (2020) · Business Horizons · doi:10.1016/j.bushor.2020.01.003 · Cited by 410
Ancillai, C., Terho, H., Cardinali, S., & Pascucci, F. (2019) · Industrial Marketing Management · doi:10.1016/j.indmarman.2019.01.002 · Cited by 246
Salo, J. (2017) · Industrial Marketing Management · doi:10.1016/j.indmarman.2017.07.013 · Cited by 190
The influence of B to B social media message features on brand engagement: A fluency perspective
McShane, L., Pancer, E., & Poole, M. (2019) · Journal of Business-to-Business Marketing · doi:10.1080/1051712x.2019.1565132 · Cited by 82
Magno, F., & Cassia, F. (2019) · Journal of Business & Industrial Marketing · doi:10.1108/jbim-12-2018-0410 · Cited by 52
Transitioning to artificial intelligence-based key account management: A critical assessment
Prior, D. D., & Marcos-Cuevas, J. (2025) · Industrial Marketing Management · doi:10.1016/j.indmarman.2025.02.009 · Cited by 18
Yoo, J.-W., Stephens, A. R., & Zhang, W. (2026) · Asia Pacific Business Review · doi:10.1080/13602381.2024.2425817 · Cited by 4
Metadata
- Authors
- Järvinen, J., & Taiminen, H.
- Venue
- Industrial Marketing Management
- Publisher
- Elsevier BV
- Published
- 2016-04
- Volume
- 54
- Pages
- 164-175
- ISSN
- 0019-8501 (ISSN-L)
- OpenAlex
- W1114177902
- Cited by
- 429
- References
- 5
- FWCI
- 38.76
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
