The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The drivers of success in new-product development
Abstract
Abstract Why are some new products so successful and some companies outstanding performers in new-product development? The article identifies success factors from numerous research studies into NPD (new-product development) performance in industry. Three categories of success drivers have been defined. First, success drivers, that explain the success of individual new-product projects, are more tactical: They capture the characteristics of new product projects, such as certain executional best practices (building in voice-of-customer; doing the front-end homework; and adopting a global orientation for the project), and well as the nature of the product itself (a compelling value proposition, for example). A second category is drivers of success at the business level: They include organizational and strategic factors, such as the business's innovation strategy and how the firm makes its RD how it organizes for NPD; climate and culture; and leadership The third category of success divers identified is the systems and methods the firm has in place for managing NPD, for example gating systems, Agile development approaches, and ideation methods. The details of each of these 20 success drivers, along with their managerial implications, are outlined in the article.
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“Several assumptions of the virtuous cycle implied in the model are not born out in the literature on innovation (Cooper, 2019), and mark major fault lines in the model.”
From Profit-Seeking Corporate Social Responsibility in Developing Countries: The Risk of Conflating CSR and R&D (2022) · cites this paper as Cooper, 2019
In the citing paper
“First, innovations fail, and can fail quite late in the life of an innovation.”
From Profit-Seeking Corporate Social Responsibility in Developing Countries: The Risk of Conflating CSR and R&D (2022) · cites this paper as Cooper, 2019
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Citations
Cites
Garcia, R., & Calantone, R. (2002) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1920110 · Cited by 3,470
What separates Japanese new product winners from losers
Song, X. M., & Parry, M. E. (1996) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1350422 · Cited by 311
Cited by
Accelerating innovation: Some lessons from the pandemic
Cooper, R. G. (2021) · Journal of Product Innovation Management · doi:10.1111/jpim.12565 · Cited by 116
Self-citationBarnard, H., & Pattit, K. (2022) · Journal of Comparative International Management · doi:10.55482/jcim.2022.32901 · Cited by 4
Metadata
- Authors
- Cooper, R. G.
- Venue
- Industrial Marketing Management
- Publisher
- Elsevier BV
- Published
- 2019-01
- Volume
- 76
- Pages
- 36-47
- ISSN
- 0019-8501 (ISSN-L)
- OpenAlex
- W2884775670
- Cited by
- 561
- References
- 2
- FWCI
- 61.17
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
