Cited by 3,470Innovation and Knowledge ManagementInnovation Diffusion and ForecastingProduct Development and Customization

A critical look at technological innovation typology and innovativeness terminology: a literature review

Garcia, Rosanna, Calantone, Roger·2002·Journal of Product Innovation Management

Abstract

A plethora of definitions for innovation types has resulted in an ambiguity in the way the terms ‘innovation’ and ‘innovativeness’ are operationalized and utilized in the new product development literature. The terms radical, really‐new, incremental and discontinuous are used ubiquitously to identify innovations. One must question, what is the difference between these different classifications? To date consistent definitions for these innovation types have not emerged from the new product research community. A review of the literature from the marketing, engineering, and new product development disciplines attempts to put some clarity and continuity to the use of these terms. This review shows that it is important to consider both a marketing and technological perspective as well as a macrolevel and microlevel perspective when identifying innovations. Additionally, it is shown when strict classifications from the extant literature are applied, a significant shortfall appears in empirical work directed toward radical and really new innovations. A method for classifying innovations is suggested so that practitioners and academics can talk with a common understanding of how a specific innovation type is identified and how the innovation process may be unique for that particular innovation type. A recommended list of measures based on extant literature is provided for future empirical research concerning technological innovations and innovativeness. “A rose is a rose is a rose. And a rose by any other name would smell just as sweet.” Gertrude Stein & William Shakespeare

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Crossref · 10.1111/1540-5885.1920110

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Authors
Garcia, R., & Calantone, R.
Affiliations
Michigan State University (US)
Corresponding author
Garcia, Rosanna
Venue
Journal of Product Innovation Management
Publisher
Wiley
Published
2002-03
Volume
19
Issue
2
Pages
110-132
ISSN
  • 0737-6782 (ISSN-L)
  • 1540-5885
OpenAlex
W2109783817
Cited by
3,470
References
61
Citations by year
2026: 71 · 2025: 89 · 2024: 107 · 2023: 135 · 2022: 160 · 2021: 192 · 2020: 210 · 2019: 198 · 2018: 230 · 2017: 201 · 2016: 204 · 2015: 230 · 2014: 231 · 2013: 236 · 2012: 181
FWCI
143.73
Type
journal article
Language
en
Open access
closed
Locations
Journal of Product Innovation Management (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
Keywords
innovation types, innovativeness, new product development, radical innovation, incremental innovation, discontinuous innovation, innovation classification, innovation measurement

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