A critical look at technological innovation typology and innovativeness terminology: a literature review
Abstract
A plethora of definitions for innovation types has resulted in an ambiguity in the way the terms ‘innovation’ and ‘innovativeness’ are operationalized and utilized in the new product development literature. The terms radical, really‐new, incremental and discontinuous are used ubiquitously to identify innovations. One must question, what is the difference between these different classifications? To date consistent definitions for these innovation types have not emerged from the new product research community. A review of the literature from the marketing, engineering, and new product development disciplines attempts to put some clarity and continuity to the use of these terms. This review shows that it is important to consider both a marketing and technological perspective as well as a macrolevel and microlevel perspective when identifying innovations. Additionally, it is shown when strict classifications from the extant literature are applied, a significant shortfall appears in empirical work directed toward radical and really new innovations. A method for classifying innovations is suggested so that practitioners and academics can talk with a common understanding of how a specific innovation type is identified and how the innovation process may be unique for that particular innovation type. A recommended list of measures based on extant literature is provided for future empirical research concerning technological innovations and innovativeness. “A rose is a rose is a rose. And a rose by any other name would smell just as sweet.” Gertrude Stein & William Shakespeare
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Self-citationCorporate effectuation: Entrepreneurial action and its impact on R&D project performance
Brettel, M., Mauer, R., Engélen, A., & Küpper, D. (2011) · Journal of Business Venturing · doi:10.1016/j.jbusvent.2011.01.001 · Cited by 424 · see citing works
Consumer innovativeness and perceived risk: implications for high technology product adoption
Hirunyawipada, T., & Paswan, A. K. (2006) · Journal of Consumer Marketing · doi:10.1108/07363760610674310 · Cited by 422 · see citing works
Does innovation lead to performance? An empirical study of SMEs in Taiwan
Lin, C. Y., & Chen, M. Y. (2007) · Management Research News · doi:10.1108/01409170710722955 · Cited by 416 · see citing works
Creative imitation: exploring the case of cross‐industry innovation
Enkel, E., & Gassmann, O. (2010) · R and D Management · doi:10.1111/j.1467-9310.2010.00591.x · Cited by 405 · see citing works
Major Innovation as a Dynamic Capability: A Systems Approach*
O’Connor, G. C. (2008) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2008.00304.x · Cited by 399 · see citing works
Management Innovation: Management as Fertile Ground for Innovation
Volberda, H., Bosch, F. A. J. V. D., & Heij, C. V. (2013) · European Management Review · doi:10.1111/emre.12007 · Cited by 392 · see citing works
Talke, K. S. S., Salomo, S., & Rost, K. (2010) · Research Policy · doi:10.1016/j.respol.2010.04.001 · Cited by 390 · see citing works
Knowledge processes, knowledge‐intensity and innovation: a moderated mediation analysis
Andreeva, T., & Kianto, A. (2011) · Journal of Knowledge Management · doi:10.1108/13673271111179343 · Cited by 400 · see citing works
Firm innovation and supply chain resilience: a dynamic capability perspective
Sabahi, S., & Parast, M. M. (2019) · International Journal of Logistics Research and Applications · doi:10.1080/13675567.2019.1683522 · Cited by 400 · see citing works
The evolution of service innovation research: a critical review and synthesis
Carlborg, P., Kindström, D., & Kowalkowski, C. (2013) · Service Industries Journal · doi:10.1080/02642069.2013.780044 · Cited by 373 · see citing works
Varadarajan, R. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0461-6 · Cited by 375 · see citing works
Talke, K. S. S., Salomo, S., & Kock, A. (2011) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2011.00851.x · Cited by 363 · see citing works
Wong, S. K. S. (2012) · Business Strategy and the Environment · doi:10.1002/bse.1746 · Cited by 370 · see citing works
The impact of market orientation on product innovativeness and business performance
Sandvik, I. L., & Sandvik, K. (2003) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2003.02.002 · Cited by 355 · see citing works
Gender diversity within R&D teams: Its impact on radicalness of innovation
Díaz-García, C., Moreno, Á. G., & Sáez‐Martínez, F. J. (2013) · Innovation · doi:10.5172/impp.2013.15.2.149 · Cited by 353 · see citing works
Fueling Innovation through Information Technology in SMEs
Dibrell, C., Davis, P. S., & Craig, J. B. L. (2008) · Journal of Small Business Management · doi:10.1111/j.1540-627x.2008.00240.x · Cited by 350 · see citing works
Lee, Y., & Colarelli O'Connor, G. (2003) · Journal of Product Innovation Management · doi:10.1111/1540-5885.t01-1-201002 · Cited by 348 · see citing works
Tsai, K., & Yang, S. (2013) · Industrial Marketing Management · doi:10.1016/j.indmarman.2013.06.001 · Cited by 348 · see citing works
Innovation management techniques and tools: a review from theory and practice
Nuchera, A. H., & Garrigós, J. A. (2008) · R and D Management · doi:10.1111/j.1467-9310.2008.00503.x · Cited by 345 · see citing works
Innovation as a knowledge‐based outcome
Quintane, E., Casselman, R. M., Reiche, B. S., & Nylund, P. A. (2011) · Journal of Knowledge Management · doi:10.1108/13673271111179299 · Cited by 345 · see citing works
Regulation and firm perception, eco‐innovation and firm performance
Doran, J., & Ryan, G. (2012) · European Journal of Innovation Management · doi:10.1108/14601061211272367 · Cited by 342 · see citing works
Creating Major Innovations with Customers: Insights from Small and Young Technology Firms
Coviello, N. E., & Joseph, R. M. (2012) · Journal of Marketing · doi:10.1509/jm.10.0418 · Cited by 332 · see citing works
Does innovation promote economic growth? Evidence from European countries
Maradana, R. P., Pradhan, R. P., Dash, S., Gaurav, K., Jayakumar, M., & Chatterjee, D. (2017) · Journal of Innovation and Entrepreneurship · doi:10.1186/s13731-016-0061-9 · Cited by 347 · see citing works
Ownership structure and innovation: An emerging market perspective
Chen, V. Z., Li, J., Shapiro, D. M., & Zhang, X. (2013) · Asia Pacific Journal of Management · doi:10.1007/s10490-013-9357-5 · Cited by 320 · see citing works
Exploring the Contributions of Involving Ordinary Users in Ideation of Technology‐Based Services *
Magnusson, P. (2009) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2009.00684.x · Cited by 315 · see citing works
A Comprehensive Model of Uncertainty Associated with Radical Innovation
O’Connor, G. C., & Rice, M. (2013) · Journal of Product Innovation Management · doi:10.1111/jpim.12060 · Cited by 308 · see citing works
Social media adoption: The role of media needs and innovation characteristics
Zolkepli, I. A., & Kamarulzaman, Y. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.10.050 · Cited by 320 · see citing works
Massa, S., & Testa, S. (2008) · Technovation · doi:10.1016/j.technovation.2008.01.002 · Cited by 305 · see citing works
Salomo, S., Weise, J., & Gemünden, H. G. (2007) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2007.00252.x · Cited by 303 · see citing works
R&D as a determinant of innovation in manufacturing SMEs: An attempt at empirical clarification
Raymond, L., & St‐Pierre, J. (2009) · Technovation · doi:10.1016/j.technovation.2009.05.005 · Cited by 293 · see citing works
Service Innovativeness and Firm Value
Dotzel, T., Shankar, V., & Berry, L. L. (2013) · Journal of Marketing Research · doi:10.1509/jmr.10.0426 · Cited by 285 · see citing works
The role of trust in organisational innovativeness
Ellonen, R., Blomqvist, K., & Puumalainen, K. (2008) · European Journal of Innovation Management · doi:10.1108/14601060810869848 · Cited by 283 · see citing works
Teams in Pursuit of Radical Innovation: A Goal Orientation Perspective
Alexander, L., & van Knippenberg, D. (2014) · Academy of Management Review · doi:10.5465/amr.2012.0044 · Cited by 281 · see citing works
Consumer innovativeness and its correlates: A propositional inventory for future research
Bartels, J., & Reinders, M. J. (2010) · Journal of Business Research · doi:10.1016/j.jbusres.2010.05.002 · Cited by 281 · see citing works
Towards an understanding of consumers’ FinTech adoption: The case of Open Banking
Chan, R., Troshani, I., Rao Hill, S., & Hoffmann, A. (2022) · International Journal of Bank Marketing · doi:10.1108/ijbm-08-2021-0397 · Cited by 281 · see citing works
Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading*
Michalek, J. J., Feinberg, F. M., & Papalambros, P. Y. (2004) · Journal of Product Innovation Management · doi:10.1111/j.0737-6782.2005.00102.x · Cited by 278 · see citing works
Wagner, S. M., & Bode, C. (2013) · Journal of Operations Management · doi:10.1016/j.jom.2013.11.001 · Cited by 274 · see citing works
Does firm innovativeness enable effective responses to supply chain disruptions? An empirical study
Gölgeci̇, İ., & Ponomarov, S. Y. (2013) · Supply Chain Management An International Journal · doi:10.1108/scm-10-2012-0331 · Cited by 272 · see citing works
Capabilities for market-shaping: triggering and facilitating increased value creation
Nenonen, S., Storbacka, K., & Windahl, C. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00643-z · Cited by 277 · see citing works
Organizational innovation outcomes in SMEs: Effects of age, size, and sector
Laforet, S. (2012) · Journal of World Business · doi:10.1016/j.jwb.2012.09.005 · Cited by 270 · see citing works
Towards innovation measurement in the software industry
Edison, H., bin Ali, N., & Torkar, R. (2013) · Journal of Systems and Software · doi:10.1016/j.jss.2013.01.013 · Cited by 270 · see citing works
Managing open incremental process innovation: Absorptive Capacity and distributed learning
Robertson, P. L., Casali, G. L., & Jacobson, D. S. (2012) · Research Policy · doi:10.1016/j.respol.2012.02.008 · Cited by 265 · see citing works
Managing External Information in Manufacturing Firms: The Impact on Innovation Performance*
Frishammar, J., & Hörte, S. Å. (2005) · Journal of Product Innovation Management · doi:10.1111/j.0737-6782.2005.00121.x · Cited by 265 · see citing works
The human side of radical innovation
O’Connor, G. C., & McDermott, C. M. (2004) · Journal of Engineering and Technology Management · doi:10.1016/j.jengtecman.2003.12.002 · Cited by 260 · see citing works
On the way to creativity: Engineers as intrapreneurs in organizations
Menzel, H., Aaltio, I., & ULIJN, J. M. (2007) · Technovation · doi:10.1016/j.technovation.2007.05.004 · Cited by 258 · see citing works
Nguyen, B., Yu, X.-Y., Melewar, T., & Chen, J. (2015) · Industrial Marketing Management · doi:10.1016/j.indmarman.2015.04.017 · Cited by 248 · see citing works
The uncertainty of innovation: a systematic review of the literature
Jalonen, H. (2011) · Journal of Management Research · doi:10.5296/jmr.v4i1.1039 · Cited by 259 · see citing works
Verworn, B., Herstatt, C., & Nagahira, A. (2007) · R and D Management · doi:10.1111/j.1467-9310.2007.00492.x · Cited by 250 · see citing works
- Authors
- Garcia, R., & Calantone, R.
- Affiliations
- Michigan State University (US)
- Corresponding author
- Garcia, Rosanna
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 2002-03
- Volume
- 19
- Issue
- 2
- Pages
- 110-132
- ISSN
- 0737-6782 (ISSN-L)
- 1540-5885
- OpenAlex
- W2109783817
- Cited by
- 3,470
- References
- 61
- Citations by year
- 2026: 71 · 2025: 89 · 2024: 107 · 2023: 135 · 2022: 160 · 2021: 192 · 2020: 210 · 2019: 198 · 2018: 230 · 2017: 201 · 2016: 204 · 2015: 230 · 2014: 231 · 2013: 236 · 2012: 181
- FWCI
- 143.73
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Product Innovation Management (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
- Keywords
- innovation types, innovativeness, new product development, radical innovation, incremental innovation, discontinuous innovation, innovation classification, innovation measurement
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