The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Abstract
This paper is the first study that investigates the impact of balance (the ratio of positive and negative reviews) and sequence (the order in which the reviews are presented) of a set of online reviews on the perceived usefulness of these reviews (objective 1). As a second objective, our study attempts to provide more understanding in the gatekeeping role of the perceived usefulness. The results do not only evidence that review balance matters, but also reveal that review sequence has an important effect on the perceived usefulness of a set of reviews. The crucial role of perceived usefulness is demonstrated in that only when reviews are perceived as relatively useful, recall of positive and negative review information affects attitude and intention formation through the impression it creates about the object.
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Cites
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Weighted kappa: nominal scale agreement provision for scaled disagreement or partial credit
Cohen, J. (1968) · Psychological Bulletin · doi:10.1037/h0026256 · Cited by 8,736
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.10073 · Cited by 5,916
The serial position effect of free recall.
Murdock, B. B. (1962) · Journal of Experimental Psychology · doi:10.1037/h0045106 · Cited by 1,717 · cited 1×
“The recency effect refers to the tendency to mainly take into account the last item of a list or a sequence because this last item is the latest piece of information and therefore the easiest to bring to mind (Cohen 1981; Murdock 1962).”
BackgroundTried and tested: The impact of online hotel reviews on consumer consideration
Vermeulen, I. E., & Seegers, D. (2009) · Tourism Management · doi:10.1016/j.tourman.2008.04.008 · Cited by 1,311
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000) · Journal of Advertising · doi:10.1080/00913367.2000.10673616 · Cited by 1,301
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Cited by
A study of the impact of social media on consumers
Hajli, M. N. (2014) · International Journal of Market Research · doi:10.2501/ijmr-2014-025 · Cited by 854
Conversational commerce: entering the next stage of AI-powered digital assistants
Balakrishnan, J., & Dwivedi, Y. K. (2024) · Annals of Operations Research · doi:10.1007/s10479-021-04049-5 · Cited by 301
Kim, M. J., Lee, C.-K., & Bonn, M. (2017) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.04.006 · Cited by 120
Ballantine, P. W., & Au Yeung, C. (2015) · Marketing Intelligence & Planning · doi:10.1108/mip-03-2014-0044 · Cited by 76
Financial technology adoption among small and medium enterprises in Ghana
Krah, R., Tetteh, L. A., Boateng, A., & Amankwa, R. F. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2321786 · Cited by 36
“…indeed, existing studies have also provided evidence for the mediating function of perceived usefulness, as demonstrated by studies conducted by purnawirawan et al. (2012b), hussein et al. (2019), and chawla and Joshi (2023). another interestingly revelation was the variable intention to use…”
Metadata
- Authors
- Purnawirawan, N., De Pelsmacker, P., & Dens, N.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2012-11
- Volume
- 26
- Issue
- 4
- Pages
- 244-255
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2051473243
- Cited by
- 364
- References
- 8
- FWCI
- 48.64
- Type
- journal article
- Language
- en
- Open access
- closed
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- Purnawirawan, N., De Pelsmacker, P., & Dens, N. (2012). Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2012.04.002
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
