The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
Consumer Power: Evolution in the Digital Age
Abstract
The predictions of growing consumer power in the digital age that predated the turn of the century were fueled by the rise of the Internet, then reignited by social media. This article explores the intersection of consumer behavior and digital media by clearly defining consumer power and empowerment in Internet and social media contexts and by presenting a theoretical framework of four distinct consumer power sources: demand-, information-, network-, and crowd-based power. Furthermore, we highlight technology's evolutionary role in the development of these power sources and discuss the nature of shifts in power from marketers to consumers in terms of each source. The framework organizes prior marketing literature on Internet-enabled consumer empowerment and highlights gaps in current research. Specific research questions are elaborated for each source of power outlining the agenda for future research areas.
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Cites
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Cited by
Elements of strategic social media marketing: A holistic framework
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017) · Journal of Business Research · doi:10.1016/j.jbusres.2016.05.001 · Cited by 857
Dredge, D., & Gyimóthy, S. (2015) · Tourism Recreation Research · doi:10.1080/02508281.2015.1086076 · Cited by 452
De Vries, N. J., & Carlson, J. (2014) · Journal of Brand Management · doi:10.1057/bm.2014.18 · Cited by 418
The value of social media for innovation: A capability perspective
Muninger, M.-I., Hammedi, W., & Mahr, D. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2018.10.012 · Cited by 277
The consumer production journey: marketing to consumers as co-producers in the sharing economy
Dellaert, B. G. C. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-018-0607-4 · Cited by 224
Metadata
- Authors
- Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2013-11
- Volume
- 27
- Issue
- 4
- Pages
- 257-269
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2078368227
- Cited by
- 646
- References
- 13
- FWCI
- 97.89
- Type
- journal article
- Language
- en
- Open access
- closed
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- Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer Power: Evolution in the Digital Age. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2013.09.002
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
