A comparison of reliability between telephone and web-based surveys
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Online consumer panel surveys can produce more reliable data estimates than telephone surveys, are cheaper and less time consuming, and are a viable alternative for high-quality research.
“Braunsberger et al. (2007) found that survey data collected from an online consumer panel to be of good quality.They collected data from two waves of telephone surveys and web-panel surveys.They found that web panels can produce more reliable data estimates than telephone surveys.They also found that, web panels were cheaper and less time consuming to conduct than telephone surveys.They state that”
From How personal nostalgia influences giving to charity (2011) · cites this paper as Braunsberger et al. (2007)
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Reliability and Validity Assessment
Carmines, E., & Zeller, R. (1979) · doi:10.4135/9781412985642 · Cited by 5,884 · see citing works
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Research synthesis: AAPOR report on online panels
Prepared for the AAPOR Executive Council by a Task Force operating under the auspices of the AAPOR Standards Committee, W. M. I., Baker, R., Blumberg, S. J., Brick, J. M., Couper, M. P., Courtright, M., Dennis, J. M., Dillman, D., Frankel, M. R., Garland, P., et al. (2010) · Public Opinion Quarterly · doi:10.1093/poq/nfq048 · Cited by 584 · see citing works
Litz, B. T., Plouffe, R. A., Nazarov, A., Murphy, D., Phelps, A., Coady, A., Houle, S. A., Dell, L., Frankfurt, S., Zerach, G., et al. (2022) · Frontiers in Psychiatry · doi:10.3389/fpsyt.2022.923928 · Cited by 196 · see citing works
Loneliness in the COVID-19 pandemic: Associations with age, gender and their interaction
Wickens, C. M., McDonald, A. J., Elton-Marshall, T., Wells, S., Nigatu, Y. T., Jankowicz, D., & Hamilton, H. A. (2021) · Journal of Psychiatric Research · doi:10.1016/j.jpsychires.2021.01.047 · Cited by 174 · see citing works
A Note on the Use of Survey Research Firms to Enable Empirical Data Collection
Schoenherr, T., Ellram, L. M., & Tate, W. L. (2015) · Journal of Business Logistics · doi:10.1111/jbl.12092 · Cited by 169 · see citing works
How personal nostalgia influences giving to charity
Merchant, A., Ford, J. B., & Rose, G. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2010.06.013 · Cited by 102 · see citing works
- Authors
- Braunsberger, K., Wybenga, H., & Gates, R.
- Affiliations
- University of South Florida St. Petersburg (US)
- Aetna (United States) (US)
- Corresponding author
- Braunsberger, Karin
- ORCID
- Braunsberger, Karin
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2007-07
- Volume
- 60
- Issue
- 7
- Pages
- 758-764
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2038594808
- Cited by
- 222
- References
- 1
- Citations by year
- 2026: 6 · 2025: 12 · 2024: 8 · 2023: 13 · 2022: 11 · 2021: 13 · 2020: 11 · 2019: 14 · 2018: 11 · 2017: 12 · 2016: 15 · 2015: 19 · 2014: 9 · 2013: 16 · 2012: 13
- FWCI
- 25.57
- Type
- journal article
- Language
- en
- Open access
- green
- digital.usfsp.edu
- Licence
- cc-by-nc-nd
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- Locations
- Journal of Business Research (publishedVersion)
- Digital Commons - University of South Florida (University of South Florida) (submittedVersion, cc-by-nc-nd)
- Digital Archive @ University of South Florida (University of South Florida) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
- Social Sciences › Sociology and Political Science › Focus Groups and Qualitative Methods
- Keywords
- telephone surveys, online surveys, survey reliability, web panels, cold calling, consumer panel, data collection methods, survey cost comparison
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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