The DOI matches its Crossref record; 37 of the 37 references it cites were found in a registry or an index.
Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies
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Citations
Cites
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Keller, K. L. (1997) · Cited by 4,774
Aaker, D. A. (1995) · Cited by 4,431
Aaker, D. A. (1991) · Cited by 3,818
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
(2000) · Journal of Consumer Marketing · doi:10.1108/jcm.2000.17.3.263.3 · Cited by 3,261
Coombs, W. T. (2007) · Corporate Reputation Review · doi:10.1057/palgrave.crr.1550049 · Cited by 2,790
Strategic Brand Concept-Image Management
Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986) · Journal of Marketing · doi:10.1177/002224298605000401 · Cited by 2,186
Kapferer, J.-N. (1996) · Journal of Brand Management · doi:10.1057/bm.1996.8 · Cited by 2,120
A Model of Perceived Risk and Intended Risk-Handling Activity
Dowling, G. R., & Staelin, R. (1994) · Journal of Consumer Research · doi:10.1086/209386 · Cited by 2,032
Pearson, C. M., & Clair, J. A. (1998) · The Academy of Management Review · doi:10.5465/amr.1998.192960 · Cited by 1,534
Cited by
Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
Cleeren, K., van Heerde, H. J., & Dekimpe, M. G. (2013) · Journal of Marketing · doi:10.1509/jm.10.0414 · Cited by 339
Metadata
- Authors
- Dutta, S., & Pullig, C.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2011-12
- Volume
- 64
- Issue
- 12
- Pages
- 1281-1287
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2010587115
- Cited by
- 340
- References
- 37
- FWCI
- 27.57
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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- CoChat. (2026). Citation check: Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies. https://app.cochat.ai/papers/10.1016/j.jbusres.2011.01.013
- The paper
- Dutta, S., & Pullig, C. (2011). Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2011.01.013
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
