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Cited by 487

The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.

Consumer response to corporate irresponsible behavior: Moral emotions and virtues

Open access
Grappi, Silvia, Romani, Simona, Bagozzi, Richard P.·2013·Journal of Business Research

Abstract

A unique theoretical framework for explaining consumer word of mouth and protest behaviors against corporate irresponsibility is developed and tested. Through field surveys with adult consumers, this study demonstrates how consumers' negative moral emotional responses to corporate infractions instigate, in combination with other-regarding virtues, negative word of mouth and protest toward the corporation. Negative moral emotions include contempt, anger, and disgust; whereas other-regarding virtues entail justice, beneficence, equality, and communal cooperation. The results provide scholars and managers with means of improving their understanding and handling of consumers' reactions to corporate irresponsibility.

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Crossref · 10.1016/j.jbusres.2013.02.002

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Metadata

Authors
Grappi, S., Romani, S., & Bagozzi, R. P.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2013-10
Volume
66
Issue
10
Pages
1814-1821
ISSN
0148-2963 (ISSN-L)
OpenAlex
W2065125572
Cited by
487
References
13
FWCI
22.36
Type
journal article
Language
en
Open access
green

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.