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Cited by 557

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Organizing for digital servitization: A service ecosystem perspective

Open access
Sklyar, Alexey, Kowalkowski, Christian, Tronvoll, Bård, Sörhammar, David·2019·Journal of Business Research
DOI 10.1016/j.jbusres.2019.02.012
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Abstract

Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits.

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Cited by

Metadata

Authors
Sklyar, A., Kowalkowski, C., Tronvoll, B., & Sörhammar, D.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2019-11
Volume
104
Pages
450-460
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2019.02.012
OpenAlex
W2911379028
Cited by
557
References
2
FWCI
84.93
Type
journal article
Language
en
Open access
hybrid
Licence
Funders
Riksbankens Jubileumsfond (P15-0232:1)

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