The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
It's all B2B…and beyond: Toward a systems perspective of the market
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Citations
Cites
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Self-citationService-dominant logic: continuing the evolution
Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0069-6 · Cited by 7,824
Self-citationMuniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
How Brand Community Practices Create Value
Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.5.30 · Cited by 2,444
Marketing Systems—A Core Macromarketing Concept
Layton, R. A. (2007) · Journal of Macromarketing · doi:10.1177/0276146707302836 · Cited by 411
Cited by
Effects of COVID-19 on business and research
Donthu, N., & Gustafsson, A. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.06.008 · Cited by 2,098
Service Innovation: A Service-Dominant Logic Perspective1
Lusch, R. F., & Nambisan, S. (2015) · MIS Quarterly · doi:10.25300/misq/2015/39.1.07 · Cited by 1,949
Self-citationThe Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective
Jaakkola, E., & Alexander, M. (2014) · Journal of Service Research · doi:10.1177/1094670514529187 · Cited by 1,219
Contextualization and value-in-context: How context frames exchange
Chandler, J. D., & Vargo, S. L. (2011) · Marketing Theory · doi:10.1177/1470593110393713 · Cited by 1,161
Self-citationService innovation in the digital age: Key contributions and future directions
Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015) · MIS Quarterly · doi:10.25300/misq/2015/39:1.03 · Cited by 956
Self-citation
Metadata
- Authors
- Vargo, S. L., & Lusch, R. F.
- Venue
- Industrial Marketing Management
- Publisher
- Elsevier BV
- Published
- 2011-02
- Volume
- 40
- Issue
- 2
- Pages
- 181-187
- ISSN
- 0019-8501 (ISSN-L)
- OpenAlex
- W2002704355
- Cited by
- 1,452
- References
- 6
- FWCI
- 138.08
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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How to cite
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- This page
- CoChat. (2026). Citation check: It's all B2B…and beyond: Toward a systems perspective of the market. https://app.cochat.ai/papers/10.1016/j.indmarman.2010.06.026
- The paper
- Vargo, S. L., & Lusch, R. F. (2011). It's all B2B…and beyond: Toward a systems perspective of the market. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2010.06.026
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
