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Cited by 177

The DOI matches its Crossref record; 22 of the 22 references it cites were found in a registry or an index.

Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective

Liu, Hongfei, Jayawardhena, Chanaka, Osburg, Victoria-Sophie, Yoganathan, Vignesh, Cartwright, Severina·2021·Journal of Business Research
DOI 10.1016/j.jbusres.2021.04.030
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Abstract

Abstract Despite increased research into electronic word of mouth (eWOM) in the hospitality sector, the role of emotion in consumers’ eWOM behavior remains underexplored. Highlighting media differences in eWOM, we utilize the online disinhibition effect and social sharing of emotion theory to investigate the consequences of consumption emotion for consumers’ eWOM behavior and emotion-specific media preferences (social networking sites [SNSs] vs. review sites). Experimental results identify emotional intensity as the key driver of consumers’ eWOM-giving intention on both media, whereas emotional valence shows media-specific effects on eWOM-giving. Satisfaction demonstrates a ‘positivity bias’ in consumers’ eWOM-giving, but only on SNSs. Expressive suppression also regulates the impact of emotional intensity on eWOM-giving intention. We push the boundaries of valence-centered assertions in eWOM research and advance theoretical understanding of consumers’ eWOM behavior through the lenses of emotion and media differences. Our findings have important implications for practitioners in the hospitality sector and for eWOM media providers.

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Metadata

Authors
Liu, H., Jayawardhena, C., Osburg, V.-S., Yoganathan, V., & Cartwright, S.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2021-08
Volume
132
Pages
208-220
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2021.04.030
OpenAlex
W3158625199
Cited by
177
References
22
FWCI
37.15
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. https://app.cochat.ai/papers/10.1016/j.jbusres.2021.04.030
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Liu, H., Jayawardhena, C., Osburg, V.-S., Yoganathan, V., & Cartwright, S. (2021). Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.04.030

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.