The Influence of Artificial Intelligence Chatbot Problem Solving on Customers’ Continued Usage Intention in e-Commerce Platforms: An Expectation-Confirmation Model Approach
Open accessAbstract
The rapid advancement of artificial intelligence (AI) technology has led to its widespread application across various fields, including e-commerce platforms. AI chatbots, powered by large data models, have emerged as a crucial tool for enhancing customer service and user experience. This study aims to investigate the impact of AI chatbot problem-solving capabilities on users’ intention to continue using these services within e-commerce platforms. By integrating elements from the Expectation-Confirmation Model (ECM) and the Technology Acceptance Model (TAM), a comprehensive research model is proposed to examine the relationships between problem-solving, confirmation, perceived ease of use, satisfaction, trust, and continued usage intention. The study employs structural equation modelling (SEM) to analyse data collected from 315 participants through an online questionnaire. The findings reveal that problem-solving abilities positively influence users’ confirmation, which in turn positively affects satisfaction, perceived ease of use, and trust. Furthermore, perceived ease of use exhibits a positive impact on satisfaction, trust, and continued usage intention. Satisfaction and trust have a positive impact on continued usage intention, with satisfaction showing a stronger influence than both problem-solving ability and ease of use. The study contributes to the theoretical understanding of user perceptions and behaviours in AI-driven interactions within e-commerce platforms. It hi…
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Studies focusing on intention usually follow extended TAM/ECT/TPB logic, in which quality/usefulness and confirmation lead to higher satisfaction and/or attitudes, which then predict continued use, purchase intention, or loyalty.
“Studies that focus on intention usually follow the extended TAM/ECT/TPB logic, which says that quality/usefulness and confirmation lead to higher satisfaction and/or attitudes, which then predict outcomes like continued use, purchase intention, or loyalty”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
Systems designed to minimize friction augment perceived utility and user satisfaction, thereby reinforcing trust and subsequent intention outcomes.
“Systems designed to minimize friction (e.g., expedited information access, simplified input, structured guidance, enhanced navigation) augment perceived utility and user satisfaction, thereby reinforcing trust and subsequent intention outcomes (e.g., retention, purchase intention, reliance-oriented metrics) [6,44,45,48,50,52,67,69].”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
Problem-solving proficiency, confirmation, and perceived ease of use increase user satisfaction and trust, which further mediate chatbot usage.
“Gao et al. [48] show that problem-solving proficiency, confirmation, and perceived ease of use increase user satisfaction and trust, which further mediate chatbot usage.”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as Gao et al. [48]
The net-positive pattern is evident in dominant satisfaction/continuance pathways according to numerous studies.
“According to numerous studies [44,46,48,50,69], this pattern is evident in dominant satisfaction/continuance pathways.”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
In the main empirical cluster (Autonomy-1, recommendation/support scope), positive outcomes usually follow a utility/assurance chain: performance cues and interaction quality make people feel more useful and satisfied, which builds trust and leads to downstream adoption/continuance or purchase-intent outcomes.
“In the main empirical cluster (Autonomy-1, recommendation/support scope), positive outcomes usually follow a utility/assurance chain: performance cues and interaction quality make people feel more useful and satisfied, which builds trust and leads to downstream adoption/continuance or purchase-intent outcomes (e.g., [44,46,48,50,69]).”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
Perceived usefulness/satisfaction mediating design cues to trust/continuance and trust mediating performance cues to intention are mediation structures frequently reported in the mapped studies.
“Perceived usefulness/satisfaction mediating design cues → trust/continuance and trust mediating performance cues → intention are two examples of mediation structures frequently reported in the mapped studies [44,46,48,50,69].”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
The utility/assurance lane predominates in cross-sectional SEM studies within the corpus.
“This lane predominates in crosssectional SEM studies within the corpus [44,46,48,50,69].”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
Satisfaction rises via problem-solving, confirmation, usefulness, and interaction/service quality.
“Satisfaction rises via problem-solving, confirmation, usefulness, and interaction/service quality.”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
Satisfaction/CX/perceived service quality is mostly positive, but design can introduce negative affect (reactance, overload).
“Mostly positive, but design can introduce negative affect (reactance, overload)”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
Satisfaction declines when designs trigger reactance or cognitive/affective overload, which depress downstream evaluations.
“It declines when designs trigger reactance or cognitive/affective overload, which depress downstream evaluations.”
From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [48]
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Balaskas, S. (2026) · Information · doi:10.3390/info17030222 · Cited by 8 · see citing works
- Authors
- Gao, J., Opute, A. P., Jawad, C., & Zhan, M.
- Affiliations
- Chongqing College of International Business and Economics (CN)
- University of Wales Trinity Saint David (GB)
- Huanghuai University (CN)
- Corresponding author
- Opute, Abdullah Promise
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2025-11
- Volume
- 200
- Pages
- 115661
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W4413513604
- Cited by
- 36
- References
- 11
- Citations by year
- 2026: 33 · 2025: 3
- FWCI
- 14.56
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Journal of Business Research (publishedVersion, cc-by)
- Funders
- Chongqing Municipal Education Commission (233517)
- Division of Graduate Education (2023SJGLX339Y)
- Foundation of Henan Educational Committee
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- AI chatbots, e-commerce platforms, continuance intention, problem-solving skills, expectation-confirmation model, technology acceptance model, perceived ease of use, customer satisfaction, trust, user retention, customer service
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