The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The broad embrace of luxury: Hedonic potential as a driver of brand extendibility
Abstract
This research proposes a feelings‐based account of brand extension evaluation and demonstrates that the promise of pleasure (hedonic potential) associated with luxury brands is a key driver of brand extendibility. In four studies, we contrast a luxury brand with a value brand. Both brand concepts lead to equally favorable brand evaluations, but the luxury brand concept results in more favorable brand extension evaluations due to the hedonic potential inherent in this concept. However, the luxury brand is shown to be sensitive to inconsistent brand cues, leading to diminished hedonic potential and consequently decreased brand and brand extension evaluations.
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Cites
Higgins, E. T. (1997) · American Psychologist · doi:10.1037/0003-066x.52.12.1280 · Cited by 6,775
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Hirschman, E. C., & Holbrook, M. B. (1982) · Journal of Marketing · doi:10.1177/002224298204600314 · Cited by 5,616
Measuring the hedonic and utilitarian dimensions of consumer attitude
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003) · Journal of Marketing Research · doi:10.1509/jmkr.40.3.310.19238 · Cited by 2,151
Justification effects on consumer choice of hedonic and utilitarian goods.
Okada, E. M. (2005) · Journal of Marketing Research · doi:10.1509/jmkr.42.1.43.56889 · Cited by 1,069
Cited by
Customer engagement in social media: a framework and meta-analysis
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00731-5 · Cited by 523
Pozharliev, R., Verbeke, W. J. M. I., Van Strien, J. W., & Bagozzi, R. P. (2015) · Journal of Marketing Research · doi:10.1509/jmr.13.0560 · Cited by 218
Rahman, M. S., Bag, S., Hossain, M. A., Abdel Fattah, F. A. M., Gani, M. O., & Rana, N. P. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103273 · Cited by 170
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness
Yu, Y., Zhou, X., Wang, L., & Wang, Q. (2022) · Journal of Retailing · doi:10.1016/j.jretai.2021.03.002 · Cited by 29
Metadata
- Authors
- Hagtvedt, H., & Patrick, V. M.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2009-06-23
- Volume
- 19
- Issue
- 4
- Pages
- 608-618
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2107539349
- Cited by
- 310
- References
- 4
- FWCI
- 23.92
- Type
- journal article
- Language
- en
- Open access
- closed
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- Hagtvedt, H., & Patrick, V. M. (2009). The broad embrace of luxury: Hedonic potential as a driver of brand extendibility. Journal of Consumer Psychology. https://doi.org/10.1016/j.jcps.2009.05.007
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
