The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Aesthetic package design: A behavioral, neural, and psychological investigation
Abstract
In four experiments, this research sheds light on aesthetic experiences by rigorously investigating behavioral, neural, and psychological properties of package design. We find that aesthetic packages significantly increase the reaction time of consumers' choice responses; that they are chosen over products with well‐known brands in standardized packages, despite higher prices; and that they result in increased activation in the nucleus accumbens and the ventromedial prefrontal cortex, according to functional magnetic resonance imaging (fMRI). The results suggest that reward value plays an important role in aesthetic product experiences. Further, a closer look at psychometric and neuroimaging data finds that a paper‐and‐pencil measure of affective product involvement correlates with aesthetic product experiences in the brain. Implications for future aesthetics research, package designers, and product managers are discussed.
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Cites
Deciding advantageously before knowing the advantageous strategy
Bechara, A., Damasio, H., Tranel, D., & Damasio, A. R. (1997) · Science · doi:10.1126/science.275.5304.1293 · Cited by 3,547
Arnheim, R. (1974) · doi:10.1525/9780520351271 · Cited by 1,997
Reward value of attractiveness and gaze
Kampe, K. K. W., Frith, C. D., Dolan, R. J., & Frith, U. (2001) · Nature · doi:10.1038/35098149 · Cited by 475
Cited by
Higuera-Trujillo, J. L., López-Tarruella Maldonado, J., & Llinares Millán, C. (2017) · Applied Ergonomics · doi:10.1016/j.apergo.2017.05.006 · Cited by 299
Metadata
- Authors
- Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2010-08-24
- Volume
- 20
- Issue
- 4
- Pages
- 431-441
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2121794826
- Cited by
- 488
- References
- 3
- FWCI
- 40.67
- Type
- journal article
- Language
- en
- Open access
- closed
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- Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B. (2010). Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology. https://doi.org/10.1016/j.jcps.2010.06.009
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