Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior
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Cites
Power, approach, and inhibition.
Keltner, D., Gruenfeld, D. H., & Anderson, C. (2003) · Psychological Review · doi:10.1037/0033-295x.110.2.265 · Cited by 3,427 · see citing works
8 Social Hierarchy: The Self‐Reinforcing Nature of Power and Status
Magee, J. C., & Galinsky, A. D. (2008) · Academy of Management Annals · doi:10.5465/19416520802211628 · Cited by 2,385 · see citing works
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Is the desire for status a fundamental human motive? A review of the empirical literature.
Anderson, C., Hildreth, J. A. D., & Howland, L. (2015) · Psychological Bulletin · doi:10.1037/a0038781 · Cited by 1,133 · see citing works
The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
Mandel, N., Rucker, D. D., Levav, J., & Galinsky, A. D. (2017) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2016.05.003 · Cited by 564 · see citing works
Self-citationProtecting the self through consumption: Status goods as affirmational commodities
Sivanathan, N., & Pettit, N. C. (2010) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2010.01.006 · Cited by 449 · see citing works
Power and consumer behavior: How power shapes who and what consumers value
Rucker, D. D., Galinsky, A. D., & Dubois, D. (2012) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2011.06.001 · Cited by 452 · see citing works
Self-citationJin, S. V., & Ryu, E. (2022) · Journal of Consumer Affairs · doi:10.1111/joca.12381 · Cited by 52 · see citing works
- Authors
- Rucker, D. D., & Galinsky, A. D.
- Affiliations
- Northwestern University (US)
- Corresponding author
- Rucker, Derek D.
- Venue
- Journal of Experimental Social Psychology
- Publisher
- Elsevier BV
- Published
- 2009-05
- Volume
- 45
- Issue
- 3
- Pages
- 549-555
- ISSN
- 0022-1031 (ISSN-L)
- OpenAlex
- W2045487299
- Cited by
- 389
- References
- 2
- Citations by year
- 2026: 11 · 2025: 21 · 2024: 22 · 2023: 25 · 2022: 30 · 2021: 39 · 2020: 26 · 2019: 34 · 2018: 27 · 2017: 23 · 2016: 24 · 2015: 34 · 2014: 24 · 2013: 14 · 2012: 13
- FWCI
- 34.67
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Experimental Social Psychology (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Sociology and Political Science › Social Power and Status Dynamics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Keywords
- power, conspicuous consumption, consumer behavior, utilitarian motivation, status signaling, powerlessness, purchase intention, consumer attitudes, advertising slogans, consumer debt, market segmentation
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