The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.
The WOW factor: Creating value through win-back offers to reacquire lost customers
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Citations
Cites
Social Capital, Intellectual Capital, and the Organizational Advantage
Nahapiet, J., & Ghoshal, S. (1998) · The Academy of Management Review · doi:10.2307/259373 · Cited by 7,111
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Garbarino, E., & Johnson, M. S. (1999) · Journal of Marketing · doi:10.1177/002224299906300205 · Cited by 4,899
The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990) · Journal of Marketing · doi:10.2307/1252174 · Cited by 4,860
Customer Switching Behavior in Service Industries: An Exploratory Study
Keaveney, S. M. (1995) · Journal of Marketing · doi:10.2307/1252074 · Cited by 2,905
The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
Westbrook, R. A., & Oliver, R. L. (1991) · Journal of Consumer Research · doi:10.1086/209243 · Cited by 2,164
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.109.24030 · Cited by 2,151
Self-citationThe role of involvement in attention and comprehension processes
Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research · doi:10.1086/209158 · Cited by 2,070
The role of perceived risk in the quality-value relationship: A study in a retail environment
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999) · Journal of Retailing · doi:10.1016/s0022-4359(99)80005-0 · Cited by 1,675
Switching barriers and repurchase intentions in services
Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(00)00024-5 · Cited by 1,571
Ganesh, J., Arnold, M. J., & Reynolds, K. E. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.3.65.18028 · Cited by 1,305
Cited by
Undervalued or overvalued customers: Capturing total customer engagement value
Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research · doi:10.1177/1094670510375602 · Cited by 1,382
Creating Enduring Customer Value
Kumar, V., & Reinartz, W. (2016) · Journal of Marketing · doi:10.1509/jm.15.0414 · Cited by 829
Does Customer Demotion Jeopardize Loyalty?
Wagner, T., Hennig-Thurau, T., & Rudolph, T. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.3.069 · Cited by 286
Retailing research: Past, present, and future
Grewal, D., & Levy, M. (2007) · Journal of Retailing · doi:10.1016/j.jretai.2007.09.003 · Cited by 263
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Ascarza, E., Neslin, S. A., Netzer, O., Anderson, Z., Fader, P. S., Gupta, S., Hardie, B. G. S., Lemmens, A., Libai, B., Neal, D., et al. (2018) · Customer Needs and Solutions · doi:10.1007/s40547-017-0080-0 · Cited by 190
Metadata
- Authors
- Tokman, M., Davis, L. M., & Lemon, K. N.
- Venue
- Journal of Retailing
- Publisher
- Elsevier BV
- Published
- 2007-01
- Volume
- 83
- Issue
- 1
- Pages
- 47-64
- ISSN
- 0022-4359 (ISSN-L)
- OpenAlex
- W1965387548
- Cited by
- 164
- References
- 14
- FWCI
- 13.45
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The WOW factor: Creating value through win-back offers to reacquire lost customers. https://app.cochat.ai/papers/10.1016/j.jretai.2006.10.005
- The paper
- Tokman, M., Davis, L. M., & Lemon, K. N. (2007). The WOW factor: Creating value through win-back offers to reacquire lost customers. Journal of Retailing. https://doi.org/10.1016/j.jretai.2006.10.005
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
