Using transformational appeals to enhance the retail experience
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Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Transformational appeals positively affect brand liking, brand knowledge, brand attitude, and word of mouth.
“transformational appeals have been found to positively affect brand liking, brand knowledge, brand attitude, and word of mouth (WOM) (Naylor et al. 2008;Teichert, Hardeck, Liu, and Trivedi 2018).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Naylor et al. 2008
Both informational and transformational appeals positively affect advertising attitude, purchase intentions, and consumer experience.
“Both appeals positively affect advertising attitude, purchase intentions, and consumer experience (Akbari 2015;Naylor et al. 2008)”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Naylor et al. 2008
Cited by
Sorted by citations
Customer experience creation: Determinants, dynamics and management strategies
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009) · Journal of Retailing · doi:10.1016/j.jretai.2008.11.001 · Cited by 3,140 · see citing works
Investigating the effects of smart technology on customer dynamics and customer experience
Foroudi, P., Gupta, S., Sivarajah, U., & Broderick, A. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2017.11.014 · Cited by 286 · see citing works
Gross, J., & von Wangenheim, F. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2123724 · Cited by 88 · see citing works
“As SMIs do not engage in WOM (neither in the caption nor in the image), NSPs are purely editorial posts.”
BackgroundInfluential
- Authors
- NAYLOR, G., KLEISER, S., BAKER, J., & YORKSTON, E.
- Affiliations
- University of Nevada, Las Vegas (US)
- Texas Christian University (US)
- Corresponding author
- NAYLOR, G
- Venue
- Journal of Retailing
- Publisher
- Elsevier BV
- Published
- 2008-04
- Volume
- 84
- Issue
- 1
- Pages
- 49-57
- ISSN
- 0022-4359 (ISSN-L)
- OpenAlex
- W1964752998
- Cited by
- 102
- References
- 0
- Citations by year
- 2026: 3 · 2025: 2 · 2024: 5 · 2023: 5 · 2022: 4 · 2021: 10 · 2020: 7 · 2019: 14 · 2018: 7 · 2017: 6 · 2016: 6 · 2015: 8 · 2014: 8 · 2012: 4
- FWCI
- 14.15
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Retailing (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- retail experience, advertising appeals, informational appeals, hedonic benefits, symbolic benefits, functional benefits, customer experience, retail marketing
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