The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Brand equity dilution through negative online word-of-mouth communication
Overview
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Statistics
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Citations
Cites
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.10073 · Cited by 5,916
Online peer and editorial recommendations, trust and choice in virtual markets
Smith, D., Menon, S., & Sivakumar, K. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20041 · Cited by 683
Cited by
The effect of social media communication on consumer perceptions of brands
Schivinski, B., & Dabrowski, D. (2016) · Journal of Marketing Communications · doi:10.1080/13527266.2013.871323 · Cited by 940
Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews
Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2015.983631 · Cited by 561
eWOM source credibility, perceived risk and food product customer’s information adoption
Hussain, S., Ahmed, W., Jafar, R. M. S., Rabnawaz, A., & Jianzhou, Y. (2017) · Computers in Human Behavior · doi:10.1016/j.chb.2016.09.034 · Cited by 337
Purchase decision of generation Y in an online environment
Prasad, S., Garg, A., & Prasad, S. (2019) · Marketing Intelligence & Planning · doi:10.1108/mip-02-2018-0070 · Cited by 172
Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
Morra, M. C., Gelosa, V., Ceruti, F., & Mazzucchelli, A. (2018) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2017.1399079 · Cited by 57
Metadata
- Authors
- Bambauer-Sachse, S., & Mangold, S.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2011-01
- Volume
- 18
- Issue
- 1
- Pages
- 38-45
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W1989827614
- Cited by
- 469
- References
- 3
- FWCI
- 35.48
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Brand equity dilution through negative online word-of-mouth communication. https://app.cochat.ai/papers/10.1016/j.jretconser.2010.09.003
- The paper
- Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2010.09.003
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
