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Cited by 561

The DOI matches its Crossref record; 72 of the 72 references it cites were found in a registry or an index.

Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews

Open access
Berezina, Katerina, Bilgihan, Anil, Cobanoglu, Cihan, Okumus, Fevzi·2016·Journal of Hospitality Marketing & Management

Abstract

This article aims to examine the underpinnings of satisfied and unsatisfied hotel customers. A text-mining approach was followed and online reviews by satisfied and dissatisfied customers were compared. Online reviews of 2,510 hotel guests were collected from TripAdvisor.com for Sarasota, Florida. The research findings revealed some common categories that are used in both positive and negative reviews, including place of business (e.g., hotel, restaurant, and club), room, furnishing, members, and sports. Study results further indicate that satisfied customers who are willing to recommend a hotel to others refer to intangible aspects of their hotel stay, such as staff members, more often than unsatisfied customers. On the other hand, dissatisfied customers mention more frequently the tangible aspects of the hotel stay, such as furnishing and finances. The study offers clear theoretical and managerial implications pertaining to understanding of satisfied and dissatisfied customers through the use of text mining and hotel ratings via review websites, social media, blogs, and other online platforms.

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Crossref · 10.1080/19368623.2015.983631

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Metadata

Authors
Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F.
Venue
Journal of Hospitality Marketing & Management
Published
2015-02-27
Volume
25
Issue
1
Pages
1-24
ISSN
  • 1936-8623 (ISSN-L)
  • 1936-8631
OpenAlex
W2044905471
Cited by
561
References
72
FWCI
89.70
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews. https://app.cochat.ai/papers/10.1080/19368623.2015.983631
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Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews. Journal of Hospitality Marketing & Management. https://doi.org/10.1080/19368623.2015.983631

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.