Cited by 172Digital Marketing and Social MediaCustomer Service Quality and LoyaltyService and Product Innovation

Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source

Zhu, Dong Hong, Sun, Hui, Chang, Ya Ping·2016·Journal of Retailing and Consumer Services

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Crossref · 10.1016/j.jretconser.2016.04.013

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References 42 · Cited by 172

Authors
Zhu, D. H., Sun, H., & Chang, Y. P.
Affiliations
Huazhong University of Science and Technology (CN)
Corresponding author
Chang, Ya Ping
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2016-07
Volume
31
Pages
287-293
ISSN
0969-6989 (ISSN-L)
OpenAlex
W2345168163
Cited by
172
References
42
Citations by year
2026: 9 · 2025: 14 · 2024: 24 · 2023: 29 · 2022: 26 · 2021: 20 · 2020: 25 · 2019: 13 · 2018: 7 · 2017: 3 · 2016: 2
FWCI
21.59
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Retailing and Consumer Services (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
National Natural Science Foundation of China (71302093, 71372132)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
  • Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
Keywords
social support, customer satisfaction, customer citizenship behavior, online brand communities, sources of support, information support, emotional support, customer feedback, word-of-mouth recommendation, moderating effect

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