The DOI matches its Crossref record; 64 of the 64 references it cites were found in a registry or an index.
Social media marketing: Comparative effect of advertisement sources
Open accessAbstract
This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on credibility perception through the theoretical framework of Ducoffe's (1995) advertising value model. The research objective is to identify source derogation in terms of credibility to create advertising value and a positive attitude towards advertisements launched through the Facebook social network. In this regard, the study used three distinct sources to generate and introduce product promotional messages: an associative reference group, an aspirational reference group and marketers themselves. This research revealed significant differences in developing advertisement value and forming a favourable attitude towards advertisements when the product-related message was developed by these three distinct groups, who have different source derogations.
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Cites
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Cited by
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102168 · Cited by 4,608
Self-citationSokolova, K., & Kefi, H. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.01.011 · Cited by 1,650
Masuda, H., Han, S. H., & Lee, J. (2022) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2021.121246 · Cited by 576
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.01.005 · Cited by 504
Self-citationWang, X.-W., Cao, Y.-M., & Park, C. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.07.018 · Cited by 236
Metadata
- Authors
- Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2019-01
- Volume
- 46
- Pages
- 58-69
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W2767683236
- Cited by
- 587
- References
- 64
- FWCI
- 88.06
- Type
- journal article
- Language
- en
- Open access
- green
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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- Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2017.11.001
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
