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Cited by 587

The DOI matches its Crossref record; 64 of the 64 references it cites were found in a registry or an index.

Social media marketing: Comparative effect of advertisement sources

Open access
Shareef, Mahmud Akhter, Mukerji, Bhasker, Dwivedi, Yogesh K., Rana, Nripendra P., Islam, Rubina·2019·Journal of Retailing and Consumer Services
DOI 10.1016/j.jretconser.2017.11.001
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Abstract

This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on credibility perception through the theoretical framework of Ducoffe's (1995) advertising value model. The research objective is to identify source derogation in terms of credibility to create advertising value and a positive attitude towards advertisements launched through the Facebook social network. In this regard, the study used three distinct sources to generate and introduce product promotional messages: an associative reference group, an aspirational reference group and marketers themselves. This research revealed significant differences in developing advertisement value and forming a favourable attitude towards advertisements when the product-related message was developed by these three distinct groups, who have different source derogations.

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Crossref · 10.1016/j.jretconser.2017.11.001

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Citations

Cites

Research works printed but not linked: 3

  1. Barnes, 2009, Social media in the 2009 Inc. 500: new tools and new trends, J. New Commun. Res., 4, 70
  2. Chatterjee, 2001, Online reviews: do consumers use them?, Adv. Consum. Res., 28, 129
  3. Ju, 2002, The effects of relational benefits between fashion retail stores and customers of relationship quality and customer satisfaction, J. Korean Soc. Cloth. Text., 26, 1043

Cited by

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Metadata

Authors
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R.
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2019-01
Volume
46
Pages
58-69
ISSN
0969-6989 (ISSN-L)
DOI
10.1016/j.jretconser.2017.11.001
OpenAlex
W2767683236
Cited by
587
References
64
FWCI
88.06
Type
journal article
Language
en
Open access
green
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.