The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.
The influence of identity-driven customer engagement on purchase intention
Open accessAbstract
Drawing on social identification theory and motivation of expectancy, the current study examines the relationship between social identification, customer engagement and purchase intention in the context of online communities. Social identification is operationalised into person-to-person and person-to-community identifications, whereas customer engagement into attitudinal and behavioural engagement. This study was undertaken with members from two of the most popular online communities in China. The study confirms that identifying with other members of the online community is significantly related to identification with the community; both identifications have a significant impact on customer engagement, which can lead to purchase intention.
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Cites
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Cited by
How live streaming influences purchase intentions in social commerce: an IT affordance perspective.
Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2019.100886 · Cited by 1,038
AlFarraj, O., Alalwan, A. A., Obeidat, Z. M., Baabdullah, A., Aldmour, R., & Al-Haddad, S. (2021) · Review of International Business and Strategy · doi:10.1108/ribs-07-2020-0089 · Cited by 311
Yu, F., & Zheng, R. (2022) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-08-2021-0564 · Cited by 104
Yu, J., Baah, N. G., Kim, S. (., Moon, H., Chua, B.-L., & Han, H. (2024) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-02-2023-0194 · Cited by 62
Cao, J., Li, J., Wang, Y., & Ai, M. (2022) · Security and Communication Networks · doi:10.1155/2022/2904447 · Cited by 61
“(2017) used information self-efficacy to interpret personal information capabilities in the Internet era [36]; Liu and LiFang (2017) took use of self-awareness of consumers driving social business models.”
MethodRetracted
Metadata
- Authors
- Prentice, C., Han, X. Y., Hua, L.-L., & Hu, L.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2019-03
- Volume
- 47
- Pages
- 339-347
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W2909941303
- Cited by
- 258
- References
- 15
- FWCI
- 51.00
- Type
- journal article
- Language
- en
- Open access
- gold
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- Prentice, C., Han, X. Y., Hua, L.-L., & Hu, L. (2019). The influence of identity-driven customer engagement on purchase intention. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2018.12.014
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
