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Cited by 244

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain

Open access
Molinillo, Sebastian, Vidal-Branco, Murilo, Japutra, Arnold·2020·Journal of Retailing and Consumer Services

Abstract

This paper examines the antecedents of millennials' organic food purchasing. A conceptual framework, based on product characteristics, and consumers' concerns and consciousness, is proposed. Data collection was conducted through a survey in two culturally and socioeconomically distinct countries (Brazil vs. Spain) to increase the robustness and generalizability of the results. The results show that product characteristics and consumer concerns improve millennials’ health consciousness and increase their social consciousness, which, in turn, increase their willingness to pay a price premium and their purchase frequency of organic foods. The findings show that the proposed model has high validity, with only one significant difference between the two countries. Theoretical contributions and managerial implications are discussed.

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Crossref · 10.1016/j.jretconser.2019.101926

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Metadata

Authors
Molinillo, S., Vidal-Branco, M., & Japutra, A.
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2020-01
Volume
52
Pages
101926
ISSN
0969-6989 (ISSN-L)
OpenAlex
W2971883894
Cited by
244
References
8
FWCI
17.00
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain. https://app.cochat.ai/papers/10.1016/j.jretconser.2019.101926
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Molinillo, S., Vidal-Branco, M., & Japutra, A. (2020). Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2019.101926

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.