Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour
Abstract
We designed a questionnaire concerned with attitudes and behaviour towards organic foods, environmentally friendly behaviour (EFB), and perceived consequences of organic food choice in terms of human health, the environment and animal welfare. It was mailed in 1998 to a random nation-wide sample of 2000 Swedish citizens, ages 18-65 years, and 1154 (58%) responded. Self-reported purchase of organic foods was most strongly related to perceived benefit for human health. Performance of EFBs such as refraining from car driving was also a good predictor of purchase frequency. The results indicate that egoistic motives are better predictors of the purchase of organic foods than are altruistic motives.
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Health consciousness can be regarded as a more egoistic motive, social consciousness as a mixture of egoistic/altruistic motives, while consideration for the environment is more altruistic.
“Health, environmental, and social consciousness differ in the sense that health consciousness can be regarded as a more egoistic motive (benefits the individual), social consciousness as a mixture of egoistic/altruistic motives (benefits her/his family) while consideration for the environment is more altruistic (benefits the environment rather than the individual) (Magnusson et al., 2003).”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Magnusson et al., 2003
For socially conscious consumers, organic marketplace behaviors offer a viable and meaningful way to connect their private concerns with concerns for their social surroundings.
“For socially conscious consumers, organic marketplace behaviors offer a viable and meaningful way to connect their private concerns (e.g., concern for one's own health) with concerns for their social surroundings (e.g., concerns for the health of one's family) (Atkinson, 2012;Magnusson et al., 2003;De Maya et al., 2011).”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Magnusson et al., 2003
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Forman, J. A., Silverstein, J. H., Bhatia, J. J. S., Abrams, S. A., Corkins, M. R., de Ferranti, S. D., Golden, N. H., Silverstein, J. H., Paulson, J. A., Brock-Utne, A. C., et al. (2012) · PEDIATRICS · doi:10.1542/peds.2012-2579 · Cited by 156 · see citing works
Nandi, R., Bokelmann, W., Gowdru, N. V., & Dias, G. (2016) · Journal of Food Products Marketing · doi:10.1080/10454446.2015.1048018 · Cited by 156 · see citing works
- Authors
- Magnusson, M. K., Arvola, A., Hursti, U.-K. K., Åberg, L., & Sjödén, P.-O.
- Affiliations
- Uppsala University (SE)
- Corresponding author
- Magnusson, Maria K
- ORCID
- Arvola, Anne
- Venue
- Appetite
- Publisher
- Elsevier BV
- Published
- 2003-02
- Volume
- 40
- Issue
- 2
- Pages
- 109-117
- ISSN
- 0195-6663 (ISSN-L)
- OpenAlex
- W2123457009
- Cited by
- 941
- References
- 20
- Citations by year
- 2026: 9 · 2025: 43 · 2024: 55 · 2023: 52 · 2022: 62 · 2021: 67 · 2020: 66 · 2019: 74 · 2018: 46 · 2017: 58 · 2016: 55 · 2015: 70 · 2014: 45 · 2013: 48 · 2012: 60
- FWCI
- 10.26
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Appetite (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Stiftelsen för Miljöstrategisk Forskning
- Swedish Cancer Foundation
- Stiftelsen för Strategisk Forskning
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- organic food consumption, environmentally friendly behaviour, perceived health benefits, animal welfare, egoistic motives, altruistic motivation, purchase frequency
- MeSH terms
- Adolescent, Adult, Aged, Attitude, Conservation of Natural Resources, Data Collection, Decision Making, Environment, Female, Humans, Male, Middle Aged, Public Health, Health Behavior, Food, Organic
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