The DOI matches its Crossref record; 90 of the 90 references it cites were found in a registry or an index.
A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?
Abstract
Abstract This research investigates the extent to which Mobile Augmented Reality (MAR) apps can influence user attitudes and shopping behavior. It empirically explores user experience and examines its effects on consumer perceptions of hedonic and utilitarian gratification, informativeness, and ease of use. Findings indicate perceptions of gratification and informativeness significantly associate with MAR app use. When consumers perceived the MAR app as enjoyable, useful, and contributing to the information acquisition, they were inclined toward a more positive affective response. Practically it provides insights into MAR use, which benefits both consumers and MAR app designers, and influences company marketing strategy.
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Cites
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Cited by
Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda
Hoffmann, S., & Mai, R. (2022) · Frontiers in Virtual Reality · doi:10.3389/frvir.2022.961236 · Cited by 68
Shopping in the digital world: How augmented reality mobile applications trigger customer engagement
Lin, K.-Y., & Huang, T. K. (2024) · Technology in Society · doi:10.1016/j.techsoc.2024.102540 · Cited by 66
Exploring the role of augmented reality in purchase intention: Through flow and immersive experience
Pathak, K., & Prakash, G. (2023) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2023.122833 · Cited by 40
Metadata
- Authors
- Qin, H., Peak, D. A., & Prybutok, V.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2021-01
- Volume
- 58
- Pages
- 102337
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W3093396348
- Cited by
- 259
- References
- 90
- FWCI
- 11.58
- Type
- journal article
- Language
- en
- Open access
- closed
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- Qin, H., Peak, D. A., & Prybutok, V. (2021). A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making? Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102337
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
