The roles of sensory perceptions and mental imagery in consumer decision-making
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Sensory experiences and mental imagery are closely interconnected, indirectly influencing purchasing decisions by fostering anticipated emotions and confidence in choices.
“Sensory experiences and mental imagery are closely interconnected, indirectly influencing purchasing decisions by fostering anticipated emotions and confidence in choices (Kim et al., 2021).”
From Exploring the influence of flagship store experience and consumer interactions on purchase behaviour (2025) · cites this paper as Kim et al., 2021
Cites
Remembering the past to imagine the future: the prospective brain
Schacter, D. L., Addis, D. R., & Buckner, R. L. (2007) · Nature Reviews Neuroscience · doi:10.1038/nrn2213 · Cited by 2,394 · see citing works
Kosslyn, S. M., Ganis, G., & Thompson, W. L. (2001) · Nature Reviews Neuroscience · doi:10.1038/35090055 · Cited by 1,894 · see citing works
A Bio‐Informational Theory of Emotional Imagery
Lang, P. J. (1979) · Psychophysiology · doi:10.1111/j.1469-8986.1979.tb01511.x · Cited by 1,750 · see citing works
Creative Cognition and Brain Network Dynamics
Beaty, R. E., Benedek, M., Silvia, P. J., & Schacter, D. L. (2016) · Trends in Cognitive Sciences · doi:10.1016/j.tics.2015.10.004 · Cited by 1,105 · see citing works
Brain areas underlying visual mental imagery and visual perception: an fMRI study
Ganis, G., Thompson, W. L., & Kosslyn, S. M. (2004) · Cognitive Brain Research · doi:10.1016/j.cogbrainres.2004.02.012 · Cited by 765 · see citing works
The functional impact of mental imagery on conscious perception
Pearson, J., Clifford, C. W. G., & Tong, F. (2008) · Current Biology · doi:10.1016/j.cub.2008.05.048 · Cited by 409 · see citing works
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Exploring the influence of flagship store experience and consumer interactions on purchase behaviour
Lourenco, C. E., Madeira, J. C., & Santos, V. M. (2025) · ReMark - Revista Brasileira de Marketing · doi:10.5585/2025.27409 · Cited by 1 · see citing works
- Authors
- Kim, M., Kim, J.-H., Park, M., & Yoo, J.
- ORCID
- Kim, Minjeong
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2021-07
- Volume
- 61
- Pages
- 102517
- ISSN
- 0969-6989
- Cited by
- 76
- References
- 6
- Language
- en
- Licence
- Funders
- National Research Foundation of Korea (NRF-2016S1A5A2A03927809)
- Ministry of Education
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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