From customer experience to human experience: Uses of systematized and non-systematized knowledge
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Personalisation and consumer-centricity are predicted to grow in importance, supporting the findings.
“Personalisation and consumer-centricity are predicted to grow in importance (Roggeveen and Rosengren, 2022), supporting our findings”
From Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective (2025) · cites this paper as Roggeveen and Rosengren, 2022
Section 4.2 (Personalization; page unavailable) presents tailoring experiences to customers’ needs as valuable, and the Introduction suggests a possible shift toward more human-centered experiences. The paper does not explicitly predict that both personalization and consumer-centricity will grow in importance; it also cautions that the appropriate level of personalization depends on the customer and situation. (LLM, conf=0.82)
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Cites
Understanding customer experience throughout the customer journey
Lemon, K. N., & Verhoef, P. C. (2016) · Journal of Marketing · doi:10.1509/jm.15.0420 · Cited by 5,765 · see citing works
A strategic framework for artificial intelligence in marketing
Huang, M.-H., & Rust, R. T. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00749-9 · Cited by 2,059 · see citing works
The personalization-privacy paradox: Implications for new media
Aguirre, E., Roggeveen, A. L., Grewal, D., & Wetzels, M. (2016) · Journal of Consumer Marketing · doi:10.1108/jcm-06-2015-1458 · Cited by 251 · see citing works
Self-citation
Flagged first, then by citations
Research works printed but not linked: 10
- Abbott, L., 1955. Quality and Competition. Columbia University Press, New York.
- Becker, L., Jaakkola, E., 2020. Customer experience: fundamental premises and implications for research. J. Acad. Market. Sci. 48 (4), 630-648.
- Dyer, J., Gregersen, H., Christensen, C.M., 2011. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators. Harvard Business Review Press, Boston, MA.
- Homburg, C., Jozić, D., Kuehnl, C., 2017. Customer experience management: toward implementing an evolving marketing concept. J. Acad. Market. Sci. 45 (3), 377-401.
- Huang, M.-H., Rust, R.T., 2021a. A framework for collaborative artificial intelligence in marketing. J. Retailing. https://doi.org/10.1016/j.jretai.2021.03.001. · DOI
- Keller, K.L., 2016. Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS Review 6 (1), 1-16.
- McDuff, D., Czerwinski, M., 2018. Designing emotionally sentient agents. Commun. ACM 61, 74-83.
- Schmitt, B.H., 1999. Experiential Marketing. The Free Press, New York.
- Schuller, B.W., 2018. Speech emotion recognition: two decades in a nutshell, benchmarks, and ongoing trends. Commun. ACM 61, 90-99.
- Zeithaml, V.A., Bitner, M.J., Gremler, D.D., 2013. In: Services Marketing: Integrating Customer Focus across the Firm, sixth ed. McGraw-Hill, New York, NY.
Cited by
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Mhlanga, D. (2022) · Sustainability · doi:10.3390/su14137804 · Cited by 130 · see citing works
Alexander, B., & Varley, R. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.104108 · Cited by 87 · see citing works
- Authors
- Roggeveen, A. L., & Rosengren, S.
- ORCID
- Rosengren, Sara
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2022-07
- Volume
- 67
- Pages
- 102967
- ISSN
- 0969-6989
- Cited by
- 41
- References
- 3
- Language
- en
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