Cited by 172Body Image and Dysmorphia StudiesConsumer Perception and Purchasing BehaviorDigital Marketing and Social Media

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Effects of human versus virtual human influencers on the appearance anxiety of social media users

Deng, Fengyi, Jiang, Xia·2023·Journal of Retailing and Consumer Services

DOI 10.1016/j.jretconser.2022.103233

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Authors: Deng, F., & Jiang, X.
Affiliations: Chongqing Technology and Business University (CN)
Corresponding author: Deng, Fengyi
ORCID: Deng, Fengyi
Jiang, Xia
Venue: Journal of Retailing and Consumer Services
Publisher: Elsevier BV
Published: 2023-03
Volume: 71
Pages: 103233
ISSN: 0969-6989 (ISSN-L)
DOI: 10.1016/j.jretconser.2022.103233
OpenAlex: W4313252809
Cited by: 172
References: 65
Citations by year: 2026: 42 · 2025: 54 · 2024: 47 · 2023: 29
FWCI: 29.68
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
doi.org/10.15223/policy-017 (stm-asf)
doi.org/10.15223/policy-037 (stm-asf)
doi.org/10.15223/policy-012 (stm-asf)
doi.org/10.15223/policy-029 (stm-asf)
doi.org/10.15223/policy-004 (stm-asf)
Locations: Journal of Retailing and Consumer Services (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords: appearance anxiety, appearance dissatisfaction, social media influencers, virtual influencers, human influencers, influencer marketing, women, scenic images, social media use

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Effects of human versus virtual human influencers on the appearance anxiety of social media users

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