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Implementing coordination contracts in a manufacturer Stackelberg dual-channel supply chain
Abstract
We examine a manufacturer's pricing strategies in a dual-channel supply chain, in which the manufacturer is a Stackelberg leader and the retailer is a follower. We show the conditions under which the manufacturer and the retailer both prefer a dual-channel supply chain. We examine the coordination schemes for a dual-channel supply chain and find that a manufacturer's contract with a wholesale price and a price for the direct channel can coordinate the dual-channel supply channel, benefiting the retailer but not the manufacturer. We illustrate how such a contract with a complementary agreement, such as a two-part tariff or a profit-sharing agreement, can coordinate the dual-channel supply chain and enable both the manufacturer and the retailer to be a win–win.
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Cited by
Ji, J., Zhang, Z., & Yang, L. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.09.135 · Cited by 465
Strategic introduction of the marketplace channel under spillovers from online to offline sales
Yan, Y., Zhao, R., & Liu, Z. (2018) · European Journal of Operational Research · doi:10.1016/j.ejor.2017.11.011 · Cited by 344
Competition and coordination in a three-tier supply chain with differentiated channels
Lan, Y., Li, Y., & Papier, F. (2018) · European Journal of Operational Research · doi:10.1016/j.ejor.2018.02.032 · Cited by 64
Metadata
- Authors
- Chen, J., Zhang, H., & Sun, Y.
- Venue
- Omega
- Publisher
- Elsevier BV
- Published
- 2012-10
- Volume
- 40
- Issue
- 5
- Pages
- 571-583
- ISSN
- 0305-0483 (ISSN-L)
- OpenAlex
- W2008581871
- Cited by
- 528
- References
- 0
- FWCI
- 26.55
- Type
- journal article
- Language
- en
- Open access
- closed
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- Chen, J., Zhang, H., & Sun, Y. (2012). Implementing coordination contracts in a manufacturer Stackelberg dual-channel supply chain. Omega. https://doi.org/10.1016/j.omega.2011.11.005
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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