Like, comment, and share on Facebook: How each behavior differs from the other
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
A comment has the same value as seven likes.
“Moreover, Kim and Yang (2017) stated that a comment has the same value as seven likes.”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Kim and Yang (2017)
A comment has a higher value than a like.
“A comment has a higher value than a like.”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Kim and Yang (2017)
Cites
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459 · see citing works
Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability
Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2002) · Human Communication Research · doi:10.1111/j.1468-2958.2002.tb00826.x · Cited by 3,068 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Chen, Q., Min, C., Zhang, W., Wang, G., Ma, X., & Evans, R. (2020) · Computers in Human Behavior · doi:10.1016/j.chb.2020.106380 · Cited by 652 · see citing works
Buchanan, T., & Benson, V. (2019) · Social Media + Society · doi:10.1177/2056305119888654 · Cited by 151 · see citing works
Cheng, Z., & Li, Y. (2024) · Social Science Computer Review · doi:10.1177/08944393231178603 · Cited by 131 · see citing works
“The distinctions between the three TikTok engagement behaviors (like, comment, and share) align with the previous literature that clicking likes is emotion-driven, but commenting and sharing behaviors involve the cognitive process (Kim & Yang, 2017).”
ResultGross, J., & von Wangenheim, F. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2123724 · Cited by 88 · see citing works
“Moreover, Kim and Yang (2017) stated that a comment has the same value as seven likes.”
BackgroundIslam, T., Mahmood, K., Sadiq, M., Usman, B., & Yousaf, S. U. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.572526 · Cited by 54 · see citing works
“Kim and Yang (2017) argued that social media users use “share,” “comments,” “care,” and “like/dislike” as communication Frontiers in Psychology | www.frontiersin.org 2 October 2020 | Volume 11 | Article 572526 behaviors.”
BackgroundZhang, H. (2026) · International Journal of Strategic Communication · doi:10.1080/1553118x.2026.2635509
- Authors
- Kim, C., & Yang, S.-U.
- Affiliations
- Indiana University Bloomington (US)
- Corresponding author
- Kim, Cheonsoo
- Venue
- Public Relations Review
- Publisher
- Elsevier BV
- Published
- 2017-06
- Volume
- 43
- Issue
- 2
- Pages
- 441-449
- ISSN
- 0363-8111 (ISSN-L)
- OpenAlex
- W2588296872
- Cited by
- 550
- References
- 2
- Citations by year
- 2026: 42 · 2025: 95 · 2024: 70 · 2023: 78 · 2022: 91 · 2021: 63 · 2020: 44 · 2019: 40 · 2018: 19 · 2017: 7
- FWCI
- 77.06
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Public Relations Review (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Communication › Public Relations and Crisis Communication
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Keywords
- Facebook, social media engagement, liking, commenting, sharing, message features, emotional communication, cognitive communication, social media algorithms, strategic communication
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
