The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement
Abstract
Abstract This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.
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Cites
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2016.12.002 · Cited by 581
Cited by
Reinikainen, H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1708781 · Cited by 671
Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.03.067 · Cited by 659
Lou, C. (2022) · Journal of Advertising · doi:10.1080/00913367.2021.1880345 · Cited by 455
Janssen, L., Schouten, A. P., & Croes, E. A. J. (2022) · International Journal of Advertising · doi:10.1080/02650487.2021.1994205 · Cited by 350
Purwandari, B., Ramadhan, A., Phusavat, K., Hidayanto, A. N., Husniyyah, A. F., Faozi, F. H., Wijaya, N. H., & Saputra, R. H. (2022) · Information · doi:10.3390/info13080384 · Cited by 31
Metadata
- Authors
- Dhanesh, G. S., & Duthler, G.
- Venue
- Public Relations Review
- Publisher
- Elsevier BV
- Published
- 2019-09
- Volume
- 45
- Issue
- 3
- Pages
- 101765
- ISSN
- 0363-8111 (ISSN-L)
- OpenAlex
- W2930761253
- Cited by
- 392
- References
- 2
- FWCI
- 78.77
- Type
- journal article
- Language
- en
- Open access
- closed
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- Dhanesh, G. S., & Duthler, G. (2019). Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review. https://doi.org/10.1016/j.pubrev.2019.03.002
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
