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Cited by 31Digital Marketing and Social MediaDiverse Aspects of Tourism ResearchMedia and Digital Communication

The Effect of Interaction between Followers and Influencers on Intention to Follow Travel Recommendations from Influencers in Indonesia Based on Follower-Influencer Experience and Emotional Dimension

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Purwandari, Betty, Ramadhan, Arief, Phusavat, Kongkiti, Hidayanto, Achmad Nizar, Husniyyah, Adyssa Fairuz, Faozi, Ferdinand Hanif, Wijaya, Nicolas Henry, Saputra, Rifqi Hilman·2022·Information
DOI 10.3390/info13080384
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Abstract

Social media has become a very commonplace way for many people to have social interactions. The role of social media has changed from what was originally only a way to bridge social interactions, to becoming a business tool in various industries, one of which is the tourism industry. The interaction between social media users can create new ways to increase public awareness of existing tourist objects. One way to achieve that goal is by utilizing social media influencers. This study aims to identify the factors that influence the intention of the followers to follow the travel recommendations given by the influencer. This study uses the theory of follower-influencer experience and the theory of emotional dimensions, as well as their effect on the level of commitment and intention to follow the recommendation. This research was conducted by distributing surveys through social media and we managed to obtain a total of 203 valid respondents. The results of the study were analyzed using structural equation modeling (SEM), which showed that information experience and homophily experience had a significant effect on pleasure, arousal, and dominance. Pleasure and dominance have a significant effect on commitment, and commitment has a significant effect on the intention to follow the recommendation.

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  • The relationship between followers and influencers has a good impact on emotional dimensions.

    “The relationship between followers and influencers has a good impact on emotional dimensions as well”

    From Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework (2023) · cites this paper as Purwandari et al., 2022

    Section 3.2.4 proposes that follower–influencer relationships could improve pleasure, arousal, and dominance. But the Discussion (Section 5) reports an effect on pleasure, not on arousal or dominance. The claim is therefore too broad if it refers to emotional dimensions as a whole. (LLM, conf=0.88)

    Experimental — accuracy not yet measured

  • The drive to acquire more and more followers may lead influencers to buy followers or even falsify brand partnerships, which could undermine credibility if discovered.

    “the drive to acquire more and more followers may lead influencers to buy followers or even falsify brand partnerships, which could undermine credibility if discovered”

    From Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework (2023) · cites this paper as Purwandari et al., 2022

    Section 2.2 says follower counts characterize influencers and that honesty and openness can contribute to their credibility. It does not say that influencers buy followers or falsify brand partnerships, or that discovery of either practice undermines credibility. Searches for fake or purchased followers and falsified partnerships found no supporting passage. (LLM, conf=0.78)

    Experimental — accuracy not yet measured

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Authors
Purwandari, B., Ramadhan, A., Phusavat, K., Hidayanto, A. N., Husniyyah, A. F., Faozi, F. H., Wijaya, N. H., & Saputra, R. H.
Affiliations
  • University of Indonesia (ID)
  • Binus University (ID)
  • Kasetsart University (TH)
Corresponding author
Ramadhan, Arief
ORCID
Venue
Information
Publisher
MDPI AG
Published
2022-08-11
Volume
13
Issue
8
Pages
384
ISSN
2078-2489 (ISSN-L)
DOI
10.3390/info13080384
OpenAlex
W4291000382
Cited by
31
References
5
Citations by year
2026: 6 · 2025: 10 · 2024: 8 · 2023: 7
FWCI
7.92
Type
journal article
Language
en
Open access
Licence
Locations
  • Information (publishedVersion, cc-by)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
Universitas Indonesia (NKB-4371/UN2.RST/HKP.05.00/2020)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
  • Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
Keywords
social media influencers, travel tips, affective domain, information experience, pleasure, arousal, dominance, user commitment, tourism promotion, Indonesia

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